Tips to improve your business’s Google ranking

Mornington Peninsula Business SEO Services can make a big difference to the traffic your website sees throughout the day, so you may want to consider optimization if you are looking to increase traffic and visibility. Before looking at how you can improve your visibility in Google ranking, let’s take a look at what SEO is and why you should be concerned about it.

Search engine optimization, or SEO, is the way traffic to websites is improved for search engines. SEO determines where your website is located when users search for products or services related to your business. Higher rankings mean more traffic and visibility, while lower rankings mean less traffic.

If you are still not quite sure what SEO is or how to work with it, you can always contact experts who have extensive training and knowledge of search engine optimization; You can even get a free SEO analysis that can let you know what is working for you and what is not. Now, let’s see how you can improve your SEO and improve your company’s Google ranking.

Keywords

Keywords and their location are one of the most important aspects of search engine optimization. When using keywords, think of someone searching for your product or services. The keywords used should be highly relevant to your business, but try not to overdo it and include a ridiculous number of keywords in the hopes of increasing traffic. In fact, unrelated or randomly used keywords can result in being flagged.

Page title

Your website title tag shows up in search results and also appears at the top of web browsers, letting users know exactly what to expect on the web page. Only a certain number of characters are displayed, so descriptions should be short, relevant, and engaging. If you plan to use keywords or highlight a certain topic, these should be displayed in the title tag or page title.

Mobile site

Mobile devices are a part of life in this modern world, so making sure customers can access your site on their smartphones and tablets is one of the key ways to improve your SEO rankings. Almost half of all organic traffic comes from mobile devices, and Google takes user experience into account in rankings, so optimizing websites for mobile interfaces leads to higher rankings in Google searches.

Avoid the flash

Many companies use Flash to run their websites due to the ease of launching the site and the cost effectiveness of the program. However, Flash does not get along with Google and sites that use Flash tend to rank lower. The reason for this is that with websites running on Flash, individual pages cannot be linked. Simply changing your website platform could significantly increase visibility and improve SEO.

These are just some of the techniques that you can use to improve your web traffic and improve your site’s SEO. If you need a full website review, reach out to professionals who can do a free SEO analysis and know exactly how to get the job done right the first time. Otherwise, you can end up losing tons of inbound traffic and organic growth and conversion opportunities.