The Entrepreneur’s Guide to Book Marketing Success, Georgia Kirke, Write Business Results, 2016

This timely 62-page brochure may be just what you need to boost your own marketing and branding, and / or just do what it promises – that is, publish your book and turn it into a “strategic business development asset.” .

I must say up front that I was intrigued to read this book, as I wrote (have published over 30 books) and published (and my books have been in many of the major publishers, such as Pearson and Routledge, as well as my own publications). -posted via Lulu) have been my central concerns for over 30 years. The point is, if it is published by a major, you tend to assume that you are responsible for the marketing of your book and therefore do nothing yourself; And if you are self-publishing, when you finish writing the book, you often have very little energy left to promote it. And to be honest too: many authors suffer from the idea that their writing is intrinsically interesting, so they simply have to write and publish and voila! – Its merits will be discovered. Unfortunately, such a fantasy is an illusion at best and dangerous at worst. Many excellent books have been published that have completely disappeared from view for lack of proper marketing and sales.

Like any other activity designed to make money, publishing is a business (strange though!) And one must consider not only the alpha (writing the book) but also the omega in order to successfully bring it to market). Does Georgia Kirke’s slim volume help you do that?

The answer has to be a resounding yes: this is an incredibly useful and simple book. Its brevity is a strength, especially for busy entrepreneurs who need to get to the heart of the matter quickly. So to turn your book into a ‘strategic business development asset’, Kirke recommends four pillars or four assumptions that he breaks down: one, that ‘the marketing of your book and the quality of the book’s content are of equal importance’. That seems very difficult and very realistic to me: marketing a book that contains nugatory content is pointless. Two, taking into account the country in the long term. In other words, you have to be strategic; it’s a bit like pets – they are for life, not just for Christmas! Three, book marketing works best with a plan. Hardly a revelation, but it’s actually so important to emphasize why so many people think they can do it without one. Four, one size does not fit all. And this is also true: If there was only one way to achieve success in book publishing, everyone would be doing it. You need creativity here as much as anywhere else to make an impact.

Having established these assumptions, Kirke goes on to break down the three stages of editorial self-promotion. Here are many good ideas and helpful tips. My favorite, showing me that Kirke really knows what he’s doing, is his advice on becoming an Amazon best seller. As she comments: “You can become a best seller for half an hour or so, tagging your book in less popular categories, arranging for the purchase of a large number of them on the same day of publication, and lining up the reviews for publication day. ‘, but as he then realistically comments: “Achieving bestseller status that way may not do much for you.” His point of view, which I echo, is that “therefore, you better focus on how can you reward your readers for taking their book in the first place, making reading so valuable that they talk about it, share it, and most importantly, take action. “

But I’ve saved the best for last. The really standout feature of Kirke’s book is the final chapter, and the book is worth its price for this chapter alone. In fact, it’s just a chapter in the traditional sense – it’s a list of 80 marketing tools and ideas to promote your book, and they’re excellent. I went through them all and realized that in my time I had only acted around the middle of the 80’s, that there were roughly 40 ideas that my wife and I would have to review now that could be extremely helpful in promoting my books. . So it’s time to get busy and take action !!

Therefore, I highly recommend Georgia Kirke to any author, but especially to self-published authors who want to create an additional advantage for the promotion of their books. This is a must read.