SEO in 2020. Important digital marketing strategies
Digital video marketing
Digital video marketing for SEO is very important in 2020 in the field of search engine optimization (SEO). First of all, don’t forget to create videos and send them to YouTube, Vimeo, Daily Motion, Blip, Wistia, Meta cafe, Veoh and Mega video. Make sure to make each video at least slightly different. The major search engines like Google, Yahoo, Bing, and Duckduckgo.com really don’t want you to post duplicate content. It is very frowned upon or even penalized. Check the Google console to see the penalties imposed by Google. You will also see keywords that do not show their origin in Google Analytics in the Google console. Make the video descriptions relevant with the keywords you have researched in the Google ad planner for traffic volume and keyword competition.
Internet or web 3.0 is still huge, although the term was coined a while ago. This is that the Internet will be semantically or big data driven from now on. Google even uses latent semantic indexing to cross-reference web pages and classify them semantically. That is why it is crucial to canonize the pages of your website, especially the home page. Make sure your primary URL is the same URL throughout the information architecture of the website.
Web 3.0 was named by John Markoff of the New York Times in 2006. It refers to the third generation of Internet-based services that together add the intelligent or intelligent Internet. They are web-based services that make up the smart web. Those using big data are one example, using smart analytics reports, Google trends, advanced ad math, Google ad planner, Ubersuggest, and more.
Google introduced Rank Brain, which we are still beginning to understand in 2020. It came out five years ago. Rank Brain is Google’s artificial intelligence that uses machine learning to rank web pages with mathematical models of latent semantic indexing, then latent diriclay and after that dirrivitive assignment.
This can be derived from a list of things that we cannot assume. It could be co-occurrence in web documents. This refers to the distance between the keywords on the page itself. Google ranks the importance of keywords in a search phrase. So if you search for “Super Mario Brothers” it will rank the keywords that should appear and give them a score based on abstractions and meanings that Google generates instead of the exact phrase that could return incorrect results without Rank Brain’s semantic modeling (connectivity modeling). Quotes and links on the web. This would be if there are many pages about Mario, Luigi, Bowser, Princess, Toad, that link to the web page. Examine the linkage in the text, Bias to corpuses. This means that Google only cares about trusted sites linking rather than the entire internet. You can use the click data body of the search engine.
So this means that if you can brainstorm keywords that are semantically on topic and use them on the web page, then semantically you have a better chance of showing up first rather than just adding the exact keywords in the article. and make the item uniform. it sounds bad or robotic / not human-readable or even keyword stuffing (a great white hat SEO no no).
Where the website points is important. If the site links to a Nintendo website often, this is taken into account in semantic connectivity. Also, be sure to look at competing pages or other sites that rank for this phrase and get keyword ideas for semantic connectivity or even keyword suggestion tools.
Bidirectional Transformers for Language Understanding (BERT) is Google’s latest addition to AI.
Key one in ten searches. It gives Google a better understanding of how language is used to help learn the context of individual words within searches. It is important to follow these algorithm changes in case they can be optimized in the future, which they probably will.
John Mueller from Google finally gave SEO clues to optimize websites and web pages for BERT. BERT focuses on the relevance of the text on the website pages. SEO needs to make sure that the pages are not random at all. Being relevant also means original content. BERT is trying to catch the keyword turning tools. Don’t just post the same old stuff, that an automatic spinner can spin and pass SEO copy escape tools. Your content will not be as relevant as more thoughtful content, more detailed content, and more relevant content that has more depth, content research, hands-on journalism, and SEO content matching.