The Pros and Cons of Pet Mice

There are a few distinct benefits and also some definite downsides to keeping mice as pets. They are easy to care for, do not last long, and are easily stored in a small space. However, they are also nervous, do not last long, and in many cases, they are not very interactive.

Mice can live quite content in a 10-gallon aquarium with a mesh lid or a cage of similar size. They need a plate of food, a bottle of water, a place to hide, and maybe a wheel to run and / or a block to chew on. Some kind of sand should be placed in the bottom of the cage to absorb urine and usually only needs to be changed once a week.

The urine of mice is quite itchy, especially that of mature males. This can be mitigated a bit by keeping only the females or by cleaning the stains from the cage daily or every other day. But mice generally smell something, so if you hate the smell, maybe another pet or no pets would be better for you.

The lifespan of a mouse is not very long, usually only between a year and a year and a half. This can be difficult if they become beloved pets, but it also means they have less commitment. This makes them good pets for children who are old enough to be responsible but may lose interest in a year or so.

Food and sand for a mouse or two are not very expensive. They are small and don’t eat much, and they don’t need a lot of sand for their cages either. However, veterinary care for your mouse will not be much less expensive than for a cat or small dog, especially since you would need to seek out an exotics specialist.

A lonely mouse is not likely to be happy, because they are deeply social creatures. However, they are shy enough that it is difficult to get a mouse with a companion to bond with you. In general, the best are two babies or adults who are already friends, because they will bond with you and yet appreciate each other’s company. Always choose two of the same sex.

Interaction with a mouse is limited. People can hold them and sometimes let them run around desks or other secure areas, but care must be taken that they do not leak. And older mice that are not yet domesticated can be difficult to handle. However, people who primarily enjoy watching their pets run and play will greatly enjoy having a mouse or two.

Have you seen the snow? Snow white and eternity

The other day, while studying the wonderful word of God in Revelation 1:14 (NASB95), he says, “His head and hair were white like wool, like snow, and his eyes like a flame of fire.” Today I am going to refer only to “like snow”. I immediately thought of Snow White and Eternity, hence the title. A little twist on the words, but it got me thinking. When studying the scriptures, you should always adhere to the rule of interpreting the scriptures at the time they were written to obtain the proper meanings of the ancient language. The first thing that comes to mind is the fact that it is taking place on an island called Patmos, part of Asia Minor in the Middle East. How often does it snow there? Not much, like maybe every two or five years, where there is a build-up. The exception occurs at higher elevations where it snows more frequently.

The writing only refers to a few occasions when it snowed. This crystallized substance of moisture-laden water and air cools, forming a delicate scale that only appears in the northern lands of the Bible at the highest elevations: the mountains of Lebanon, northern Syria, and Turkey. It is very rare in Jerusalem and the Transjordan area. In the NASB version, the Bible only has two references where there was snow on the ground. Psalm 68:14, “When the Almighty scattered the kings there, it was snowing in Zalmon.” In Job 24:19, “Drought and heat consume the waters of snow, and Sheol also those who have sinned.” We now know that, according to the Scriptures, it didn’t snow much.

The other verses refer to snow. In Proverbs 25:13, “Like the cold of snow in harvest time, he is a faithful messenger to those who send him, because he refreshes the souls of his masters.” Psalm 51: 7, “Purify me with hyssop, and I will be clean; wash me, and I will be whiter than snow.” Psalm 147: 16, “He gives snow like wool; He scatters frost like ash.” Psalm 148: 8, “Fire and hail, snow and clouds; a stormy wind that keeps his word.” Isaiah 1:18, “Come now, and let us reason together,” says the LORD, “Though your sins are as scarlet, they will be white as snow; though they are red as crimson, they will be as wool.” That has a lot to do with a snowflake.

Snow represented the color white as the standard for sickness in Scripture. Exodus 4: 6, “The LORD said to him further,” Now put your hand into your bosom. “Then he put his hand into her bosom, and when he pulled it out, behold, his hand was leprous like snow. Numbers 12:10,” But when the cloud had withdrawn from over the tent, behold, Miriam was leprous, as white as the snow. When Aaron turned to Miriam, behold, she was leprous. “2 Kings 5:27,” Therefore the leprosy of Naaman will stick to you and your offspring forever. “So a white leper came out of his presence Snow “.

Snow was also recognized as a seasonal event in all of these scriptures. It meant the hand of God. Job 37: 6, “For he says to snow, ‘Fall on the ground,’ And to downpour and rain, ‘Be strong.’ Job 38:22, “Have you entered the storehouses of snow, Or have you seen the deposits of hail? The snow was representative of purity, like white snow. Lamentations 4: 7,” His consecrated were purer than the snow, they were whiter than milk; they were more ruddy in body than corals, their polish was like lapis lazuli. “

From a scientific point of view, what is snow? It is a form of precipitation of crystallized water and ice, creating snowflakes that fall from the clouds. The flakes are of soft, granular material that form many sizes and shapes, but when subjected to pressure they change state and are fleeting. Snow crystals are formed from supercooled water droplets from freezing clouds, forming a unique ice network in the atmosphere that combines with other networks to create snowflakes. The ice in the flake is transparent, but the beam of light that passes through the crystalline lattices makes the light appear white depending on the angle. The location of the louvers can create amazing reflections, like the shine of a layer of fresh snow. There is much more to this and it is fascinating, but for our purposes we just need to know that this process creates unique individual structures of unlimited combinations.

I think you’re watching my drift. Sorry, I couldn’t resist. Seeing a drift of snow on the Midwestern plains while traveling in a warm and cozy car on a safe and comfortable highway is an incredible sight, especially when the sun is catching those flakes, causing the effect of thousands of bright stars as we we headed to our destination. . Incredible, unique and fleeting.

That is what I felt and visualized as I read Revelation 1:14, “His head and His hair were white like wool, like snow, and His eyes like a flame of fire.” Like snow, it is amazing, unique but not fleeting because snow represents the purity of our Lord Jesus Christ in His glorified state: the perfect God-man. In two words, “like snow”, the vision of our Lord to the apostle John shows the divine will of the plan and purpose of God the Father. It’s a rare Greek word, the noun [G5510 chiôn] which means “snow” means conversion, from one state to another. The historical Jesus who became human through the virgin birth, the Lamb of God, while on earth representing perfection, purity, the absence of sin and willingly going to the cross, bore the sins of all humanity, He dismissed His spirit, rose again, and then sat on the right hand of the Father, being the first-born, the God-man.

Christ did not resurrect himself. Christ received the resurrection of God the Father through God the Holy Spirit, who is available to us. John 10: 17-18, “That is why the Father loves me, because I give my life to take it again.” No one has taken it from me, but I give it on my own initiative. I have the authority to quit and I have the authority to take it back. This command I received from my Father. “Acts 2:24” But God raised him up, ending the agony of death, since it was impossible for him to be held in his power. “Romans 6: 4,” Therefore we were buried with him in death through baptism, so that just as Christ was raised from the dead by the glory of the Father, so we too may walk in newness of life. Ephesians 1:20, which He did in Christ, when He raised Him from the dead and seated Him at His right hand in the heavenly places. Colossians 2:12, having been buried with him in baptism, in which you were also raised with him through faith in the work. of God, who raised him from the dead. “1 Thessalonians 1:10,” and wait for his Son from heaven, whom he raised from the dead, which is Jesus, who will deliver us from the wrath to come. “1 Peter 1:21,” who through him are believers in God, who raised him from the dead and gave him glory, so that his faith and hope may be in God. “Romans 1: 4,” who cried out to the Son of God with power for the resurrection from the dead. according to the Spirit of holiness, Jesus Christ our Lord. “Romans 8:11,” But if the Spirit of Him who raised Jesus from the dead dwells in you, He who raised Christ Jesus from the dead will also give life to your mortal bodies through His indwelling Spirit in you. “1 Peter 3:18,” For Christ also died for sins once for all, the just for the unjust, so that he could bring us to God, having been dead in the flesh, but made alive in the spirit. “

Just as raindrops form from clouds at a precise temperature in a certain way, the formation of a unique crystallized snowflake between the mounds of snow gives the ability to shine the light of God’s grace. This resplendent divine love, grace, and hope is available to all who are willing to go through the conversion process simply by believing in the Lord Jesus Christ as Savior through faith alone in Christ. Ephesians 2: 8-9, “For it is by grace you have been saved through faith; and that not from yourselves, it is the gift of God; not as a result of works, so that no one can boast.” The difference between the believer in Jesus Christ and a snowflake is eternity. The believer becomes eternal in God’s plan and purpose as the snowflake melts. The decision is his, as John 3: 15-16 says, “so that everyone who believes may have eternal life in him. For God loved the world so much that he gave his only begotten Son, so that everyone who believes in him , do not lose yourself, but have eternal life “. White as snow is the eternal nature of God through the finished work of Christ on the cross.

NHL Division Positions Analysis 2017-2018

Of the four NHL divisions, we took a look at where all the teams stand and how they stack up to where they were at the end of last year’s regular season. We have some unexpected teams in some unexpected positions. Why are they there and will they have a chance to stay there or recover?

Last year, the Oilers were second in their division. They are now at the bottom of their division with a much lower record than expected. Plus, their star player, Connor McDavid, is playing and scoring far less than expected. The Pacific division is off to a dry start to its seasons, all except the new team, the Vegas Golden Knights. The other teams have not shown outstanding matches. The Pacific split has been shaken compared to last year and the expected results have yet to come. There are many games to play and all it takes is a couple of teams to hit a hot streak to change the rankings in the Pacific division. One team that expected to see better participation in its season was the Arizona Coyotes. They had a very tough year last season and now they don’t see much improvement. The only team that has a win less than them right now is the Buffalo Sabers. The Coyotes are 7-18-5 and the Sabers are 6-17-4. They are fighting not to be in last place in the entire NHL. It’s hard to watch these teams fight, I don’t like seeing professional teams look so uncoordinated. I hope their seasons start to produce successes for the players and for the club as a whole!

On a different note, the Blackhawks came first in the central division last year and are now second to last this year. The Blackhawks have a lot of skilled players, but they seem to be underperforming. Another team in the central division that is not doing as well as it was at the end of last season is the Minnesota Wild. The Blackhawks and Wild finished in the top two in the central division last year, but they aren’t playing like they did at the end of the regular season. Right now, these two teams are sitting in two of the bottom three spots. The team that is last in the central division is the Avalanche. They had a horrible season last year and while they are doing much better now, they are still the team that was expected to be in last place. One team that was quiet last year and in first place in the central division is the Winnipeg Jets. Right now the Blues and Jets are vying for first place and it should be interesting to see what the product of more competition should produce.

After the Central division, there is the Metropolitan division. The biggest change we’ve seen in this division so far is the amazing courage the New Jersey Devils have shown. They had a poor season last year coming in last and now rank second in the Metropolitan division just two games away from being tied for first. The other teams in the division are not far from expected. The Pittsburgh Penguins have fared mediocre for being a Stanley Cup team and have had big losses to teams with big deficits. Usually the Stanley Cup team represents a challenge to the rest of the league, but there has been nothing extraordinary yet.

Finally, we have the Atlantic division, which has not surprised us too much. There are two teams in this division that have been a lot of fun to watch. These two teams are ranked first and second in the division and have great players. The Lightning are in first place with the Maple Leafs behind by one game in the win category, but with 3 points to tie. In Lightning, they have Stamkos and Kucherov, who are the dynamic duo. These two players have had great passes, plays and goals that you find yourself watching over and over again. In Maple Leafs, you have Auston Matthews, who is 20 years old and has had an incredible season. He’s a great points contender and has incredible goals. These top two teams, plus the Vegas Golden Knights, are some of the best teams to watch right now. The last teams in the Atlantic division are not very surprised. The only team that is surprised to be low in the rankings are the Ottawa Senators, who are in third to last place but in second place last year. They have had an unfortunate season, but they have the ability to make a strong comeback. The Sabers and Panthers are at the bottom of this division and haven’t been the best contenders for a while.

Introducing Michigan’s Secret Beach Town

Located in western Michigan, on the shore of Lake Michigan at sunset, is the charming little town of Pentwater, Michigan. For years, you would see a common bumper sticker around town that read “Where the hell is Pentwater?” Anyone who has spent time here is sure to fall in love with the area and will return again and again, which is why the continued darkness of the city seems to be an enduring mystery. Most people in Michigan are still completely unaware of this coastal gem.

Allow me to introduce.

Visitors to Pentwater arriving from the more popular southern route are initially greeted by Pentwater Lake as the road winds its way along its northern shoreline, dotted with quaint and charming cabins, the silhouettes of fishermen, and the occasional swan or family of ducks. As the road turns right, then left, and then nears the village, the view opens onto a mast-filled harbor, lined with active marinas and charter boats, truly reminiscent of the coastal towns of Maine or Massachusetts. This is New England, but much closer to home.

The road then turns sharply north and becomes Main Street Pentwater, perfectly lined with art galleries featuring creations by local and national artisans, numerous antique shops, clothing boutiques, and restaurants with open-air patios featuring music. Live and delicious seafood. and cold cocktails. It’s always happy hour here, if not officially, at least in spirit. This is a scene to inspire Norman Rockwell himself, with the white church steeple on the outskirts of town. People drive slowly; They take a deep breath and smile, because at Pentwater you feel like you’re on vacation, even when you’re not.

Near the end of town, our village tour turns west, continues a few blocks, and then ends at the main attraction: the freshwater shores of Lake Michigan. Guests who have never been to the Great Lakes are always pleasantly surprised, and the locals born and raised here never tire of it. An endless water horizon with the most beautiful sunsets in the world, warm sand between your toes, dune grass swaying in the breeze, the sound of waves, seagulls, kites and ice cream cones; this is Pentwater, not California, not Maine, not Carolina or Hawaii, but Michigan! And after a long walk along the water’s edge, all the way to the end of the pier, around the lighthouse and back again, you’re in love with Michigan’s secret beach town. You will come back again and again.

He is waiting, on the way, to welcome you and yours this summer season.

Why Litigation Is Nothing More Than A Business Tool – 26 Unbreakable Litigation Rules!

From Bill Gates at the end of the last century to John D. Rockefeller at the end of the previous century; from Rick Scott, founder of Columbia Health Care, to AT&T; from Richard Branson and British Airlines to Dan Peña and The Financial Times; from government, banking, insurance and any other facet of world trade: to grow geometrically and sustain itself, litigation must be used and mastered (wisely).

As briefly as possible, I will recall the highlights of the use of litigation as a business tool.

Now, before we start, I want the record to be recorded, about 50% of my 30-year litigation history has had nothing to do with making money, that is, many lawsuits have been based on principles, some were to correct an error as egregious as slanderous comments made about me; and some were because an entity only needed a good payment and no one else would carry the flag into battle.

I, like Don Quixote, have fought more than one windmill.

As you have heard me speak and write, in creating your ‘Dream Team’, you want accountants from the Big Five and a great national or international law firm, the best representation you cannot afford!

Unlike the success-oriented fees that I advise you to use when facilitating transactions, no law firm will initially litigate on this basis.

Perhaps if your case is especially strong, they will do so on a contingent basis. Unfortunately, you will use litigation as a positioning tool from time to time and your case may not be something you can seriously take advantage of.

A year or two ago, being left with a pig in a punch, I had to litigate a case with misleading data at best to support the desired outcome. Fortunately, our (my) apparent lust to litigate was stronger than his desire to fight a tough battle, so a reasonably good settlement was finally reached.

Of course, during this process my good lawyers advised us, advising that our case should be much stronger, etc. Even with great lawyers, it’s their job to inform you of downside risks. Again, what happens is that you are often afraid to move forward with your case.

Good lawyers win regular lawsuits. Great attorneys can win lawsuits where you have little or no chance of winning.

Three of my favorite litigators over the years are Steve Susman and Cyrus Marter IV of Susman Godfrey in Houston, Dallas, Los Angeles and Seattle and Tim Harris of Charleston Revich & Williams in Los Angeles. All three have pulled me out of some pretty big black holes.

I have taken care of them for 10 and 20 years respectively. They are worth every penny they charge!

Our judicial system works, but we grow up fearing it. It is outside our comfort zone, so we exclude ourselves from benefiting from it. Normally, the cost associated with it prevents us from using it.

In fact, I am currently involved in litigation in which the auxiliary parties to the litigation have rights that are being seriously violated. A large group of people could exert great pressure, but they are afraid due to previous bad experiences. They may get what they deserve, but they are not pursuing your best interests.

There are lawyers who take cases for humanitarian reasons, if the case warrants it, also in the business field, that is, large corporations that take advantage of the system only because of its size.

Why do you want to sue so that you are the plaintiff? As a plaintiff, you choose where and when the lawsuit is fought and will likely eventually be resolved.

This can be a great advantage. And second, the plaintiff is allowed two closing arguments, which means that you (your attorney) can address the judge and / or jury again and again after the defendants’ final argument. This can also be very important.

26 unbreakable litigation rules

# 1 CHOOSE YOUR BATTLES

# 2 CHOOSE THE PLACE

# 3 BE THE PLAINTIFF

# 4 HAVE THE BEST REPRESENTATION

# 5 LISTEN TO YOUR HEART

# 6 DON’T LISTEN TO YOUR SICK STOMACH WHEN YOU’RE OUT OF YOUR COMFORT ZONE

# 7 DON’T LISTEN TO FAMILY, FRIENDS, ET AL

# 8 LISTEN TO EXPERIENCED LITIGANTS – LIKE ME!

# 9 SPEAKING IN GENERAL, DON’T WORRY ABOUT THE COST (THIS IS VERY HARD)

# 10 BIG DEMANDS ARE BETTER THAN SMALL

# 11 CHOSEN JURY TRIALS, OPPOSED ONLY TO ONE JUDGE

# 12 PREPARATION (YOURS) IS EVERYTHING – KNOW THE FACTS

# 13 PRACTICAL DEPOSITIONS AND TESTS

# 14 IF YOU ARE THINKING ABOUT A BETTER STRATEGY, GET A NEW LAWYER (NOT TRUE IN MY CASE)

# 15 NEVER GIVE UP

# 16 DON’T BE INTIMIDATED BY THE PROCESS

# 17 USE FALSE EVIDENCE (FAKE TRIALS YOU MAKE IN FRONT OF A HIRED JURY)

# 18 DRESS SIMPLE AND CONSERVATIVE IN COURT – NO JEWELRY EXCEPT A WEDDING BAND; WHITE SHIRT, PLAIN TIE AND DARK SUIT FOR MEN AND EQUIVALENT FOR WOMEN; CARE HAIR FOR SHORT MEN

# 19 DON’T LOSE YOUR TEMPERATURE IN COURT – IT’S OK TO CRY IF IT’S REAL

# 20 HAVE YOUR SPOUSE IN THE FIRST ROW EVERY DAY. CHILDREN ALSO IF POSSIBLE. OTHER FAMILY MEMBERS IN THE SECOND ROW IS OK

# 21 THERE ARE NO PRESS QUOTES THAT ARE NOT “WE BELIEVE IN OUR CASE AND THAT IS WHY WE WENT TO COURT.” YOUR WORDS CAN TURN EASILY.

# 22 WHEN YOU GO OUT FOR LUNCH OR RECREATION, REMEMBER TO NEVER SPEAK IN PUBLIC ABOUT THE CASE – YOU NEVER KNOW WHO COULD LISTEN

# 23 WHEN YOU FIND A WINNING LEGAL TEAM, STAY WITH THEM

# 24 ALWAYS TELL THE TRUTH, NO MATTER WHAT. THE TRUTH WILL SET YOU FREE.

# 25 DURING VIDEO-RECORDED DEPOSITIONS AND IN COURT, WATCH THE CAMERA AND JURY. MAKE EYE CONTACT.

# 26 WHEN TESTIFYING IN A DEPOSITION / TRIAL, IF YOU DON’T KNOW THE ANSWER, SAY YOU DON’T KNOW THE ANSWER

It is a closed world of the best litigants. Virtually all large law firms have good to super good attorneys. Not all great law firms have great litigants. You don’t always need a great lawyer, but at some point, if you grow geometrically, you will.

Like any other project management, litigation must be managed. Unfortunately, just like giving speeches, you become a great litigator by going through a learning curve.

I don’t mean that you have to get involved in wasting your efforts (like making bad speeches so that after a while you make good speeches) to be in a position to win in court. Large law firms will allow you to get ahead of the learning curve.

The Quantum Leap methodology talks endlessly about how to follow your dreams. Life without dreams is like a bird with a broken wing: it cannot fly. I wrote this newsletter because sometimes you will need litigation to follow your dream.

Get out there and kick some ass, and don’t let conventional wisdom stop you from achieving your dream.

Conventional wisdom says don’t litigate.

All the high performers and great organizations of the last hundred years litigated and litigated as I write this letter.

Don’t litigate frivolously, but don’t be afraid either.

At its quantum leap,

Daniel S. Peña, Sr.

Artificial Intelligent Auxiliary Devices and the Future Big Government Surveillance

Today, people are debating who has the best artificial intelligence assistant. Is it Apple with Siri, Amazon with Alexa, or Google with the Google Assistant (I guess it’s simple)? Tomorrow, however, the debate will not be who has the best artificial intelligence assistant, but who spies the least on our privacy. Who listens to our conversations in the background all the time, which ones use that information to better serve us, and which ones keep a record of everything that was said? Yes, creepy, right? Of course, in the future there probably won’t be a false belief that privacy exists, something that makes us baby boomers cringe.

These AI assistants need to learn from customer feedback how to answer all questions and what kinds of questions are most likely to be asked; Through this artificial intelligence learning, they improve and are therefore more valuable to us and our efforts, in some cases. period, they will be so valuable that we will not care that we are giving up our privacy, will we? Ah ha, now I got you thinking. How soon will all this happen? Well I’d say it’s slowing down right now, and if you’re paying attention, I bet you’d be a little more alarmed at how fast it’s happening. In other words, this is what I have to say: tomorrow becomes today and once it is here, it is here to stay.

There was a rather revealing article on CNET titled; “Police Request Echo Recordings”, written by Alfred Ng and published on December 27, 2016. This article read:

“You have the right to remain silent, but your smart devices may not. Amazon’s Echo and Echo Dots are now in millions of homes, and holiday sales have quadrupled from 2015. Always listening to your word of caution , the innovative smart speakers have seven microphones waiting to take and record your commands. “

Interestingly, a technology that can prove guilt can also prove innocence, which is a fact that I was recently reminded of when I was on jury duty. If we ever get to Vannevar Bush’s concept of “recording a life” from cradle to grave; every song you heard, every movie you watched, every sport you played, every book you read, every place you went, every word you said, all recorded from the moment you were born to the moment of your death, again a little creepy but you can see we’re almost there

Like Santa Claus, these devices will; Know when it’s been good or bad, so be good for crying out loud! “What about the other verse of the note: You better be careful, you better not pout, I’m telling you why? Okay, think about it, and remember Be Big, Don’t Hesitate!

Marketing and Marketing Communications for Small and Medium Businesses: Important Forecasts for 2017

2016 ended with Americans exhausted by emotionally harrowing politics, stories of foreign entanglements and violence at home. Companies have also struggled with modest economic growth and a turbulent stock market. As we begin 2017, everyone – consumers and organizations alike – faces uncertainty in a variety of areas.

Against this backdrop, companies have yet to develop, plan and execute strategies for profitable growth. After speaking with various colleagues and clients, and reading feedback from various experts and forecasters, here is my take on what awaits small and medium-sized B2B and B2C businesses in the coming year:

one. A significant number of marketers, both large and small, will conduct agency reviews in 2017. The current Advertiser Insights report (based on 420 marketers representing about 90 percent of the top 100 US advertisers) reveals a staggering number of planned reviews:

· 66% Creative Agency Review Plan;

65% plan to check search agencies;

64% plan to review media agencies;

61% plan to review digital agencies.

Why? Beyond the lack of trust in the authorities of society as a whole, trust has also been lost, rightly or wrongly, between marketers and their agencies. So if you are feeling concerned about your agency relationship, acknowledge that you are not alone.

two. There will be significant increases in the number of companies hiring “temporary workers”, that is, freelance contract workers and freelance specialists. Faced with minimum wage increases, increases in health care costs, and rising payroll taxes, companies are obviously doing everything they can to reduce their fixed labor costs. But the ability to hire top-tier talent in the short or long term is also a practice that’s gaining a lot of momentum. In fact, a recent Deloitte University Press survey showed a “significant 7 percent increase” plus a “44 percent increase” in planning to hire casual workers in the next few years.

Keep in mind that these “outsiders” bring fresh energy and ideas to any type of organization and, at the same time, can provide some savings to your bottom line.

3. Media fraud and ad blocking will increase in 2017. Much was uncovered by the National Advertisers Association’s eight-month investigation into undisclosed refunds flowing from digital media companies to agencies. However, there is an incentive for scammers to keep doing what they are doing due to the ability to bypass fraud detection systems. This widespread practice can influence agencies’ media recommendations (and bottom line), although it obviously does not serve the best interests of clients.

Perhaps most importantly, the staggering growth of ad blocking in the markets poses a huge threat to digital media. At least 419 million people around the world are blocking ads on their smartphones, almost double the number blocked on desktop computers. That’s 22 percent of the world’s 1.9 billion smartphone users (PageFair – Ad Blocking Goes Mobile).

Digital and mobile media won’t go away, but using them effectively is challenging. Find professionals you trust to make sure you get what you expected.

Four. Since customers and followers are the lifeblood of any business or nonprofit organization, organizations will need to significantly increase their efforts to better understand their real-world wants and needs. A recent McKinsey & Co. study of about 700 top executives found that: 1) only 6 percent of companies felt they understood their customers’ needs very well; and 2) seventy-two percent considered the knowledge-of-the-client budgets inadequate.

There has been an explosion in the amount of customer data available, with new software programs mining all kinds of purchase and opinion information, including social media. To be competitive, organizations will need to continue expanding their knowledge using this new information. It just doesn’t seem smart to even consider developing a specific strategy or plan without knowing your customers, so make sure you have the skills to obtain and interpret the correct information.

5. Developing and maintaining a positive customer experience will become the new king of marketing. Distrust of institutions appears to be rampant: products are withdrawn from the market, passwords are stolen, online tweets have as much credibility as government agencies. Starting with employees, make sure they have the knowledge and tools to provide better customer service, create a positive experience, and promote repeat buying and customer referrals.

Confidence is the new black. All aspects of a brand’s life must convey reliability, delivered consistently and credibly, at every point of contact.

6. The acceptance and use of direct mail by millennials will continue to explode. Yes, millennials. And yes, traditional mail. This demographic is the one most likely to open and read direct mail. In fact, 63% reported that they made a purchase based on a direct mail article that they opened in the last 3 months (Direct Marketing Information Trends Study in the US).

Perhaps their flood of spam, disrupted advertising, and meaningless content will leave you tired of staring at screens and searching for a “new” medium. After all, it’s not about technology; it’s about efficiency.

7. While internet media spending will be tied to television for the biggest spending in 2017, more marketers will acknowledge that the majority of top media spending is still accounted for by traditional media (65%). Spending on television will increase by 1 percent, away from home by 4 percent, as radio will remain unchanged and only magazines and newspapers will show decreases (by 5 and 9 percent, respectively). Additionally, the Marketing Services category will increase by 2.8 percent to $ 237 billion, led by sales promotion, telemarketing, direct mail, and event sponsorships. (Age of advertising)

It goes without saying that determining where to spend your money on marketing communications is becoming increasingly complex. The key to doing this successfully is understanding the difference between selecting the newest “efficient” tactical tool and selecting the most “effective” one. This becomes increasingly important for small businesses, which cannot afford costly mistakes.

8. Much more time and smart thinking will be spent developing marketing strategy, positioning, and planning for marketing and marketing communications. A study of “Significant Brands” conducted by Havas in 2015 reported that most people wouldn’t mind if three-quarters of all brands disappeared forever. Also, most brands haven’t updated their strategies to satisfy today’s internet shoppers. These buyers have access to a wealth of information and have a wealth of purchasing options at their fingertips. It is more vital than ever that, to survive, you must continue to keep your brand meaningful to its constituents.

Both for-profit and non-profit brands must make absolutely clear how they differ from the competition and make their value proposition completely credible at every opportunity. Once your plan is implemented, you also need to know what is working and measure everything.

Marketing Communications and Value Marketing Consultants

2017 brings a considerable number of unknowns and concerns facing your customers, prospects, and even your employees. Clearly, they are more cautious about what to believe and who to trust for the next year. All organizations are faced with these problems and the dilemma of how to run a successful business in this climate.

Many small and medium-sized organizations are partnering with established and independent senior consultants to assist them with marketing communications and marketing plans and budgets, evaluating, developing, refining and, if applicable, implementing. If this is something you might consider, look for people with extensive experience in B2B, B2C, and nonprofits across all industries and brands. Look for consultants who are media neutral and don’t sell a particular discipline. And make sure they are passionate about analyzing the results and willing to “tell it like us” so that candor can flourish.

Improving the ROI of profitable sales and marketing communications is a daunting task. Finding the right consultant to partner with can take a bit of searching, but as Yogi Berra said, “When you come to a fork in the road, take it.”

Old style, new style: Richmond Stoves 900DFT and Stoves Sterling 900DFT Cooktop

Stoves knows what it does when it comes to electric range design. Point for point, the sterling 900DFT range range cooktops and the Richmond 900DFT range range range range are nearly identical. They share the programming functionality, have the same general internal capacity and the same number of boards. But they seem to come from two different worlds.

Stoves almost seems to be asking you a question, styled with its two flagship range 3-foot-wide kitchens. Both are designed for what Stoves calls the “compact kitchen.” Both have been designed to offer a versatile range of cooking functions, extras and options. And they both ask you this question: city or country?

When you get down to business, that’s the basic difference between these two models. Stoves Sterling 900DFT range kitchen is the whole city – Stoves Richmond 900DFT range kitchen is the whole country. The Sterling and Richmond give you dual-fuel capabilities in a 3-foot-wide casing; both offer a real capacity of 91 liters; and both allow you to convert to GLP. They both have cast iron skillet holders and wok burners. Both have telescopic shelves and enameled interiors for easy use and cleaning. The Stoves Sterling, however, is dressed in a very sleek and minimalist steel suit; while Stoves Richmond appears to have just passed the property and is home in time for a hearty dinner.

The Richmond 900DFT Stoves is encased in an enameled casing, with nice, thick oven and grill doors (they close with that satisfying “bang” that only well-made parts can produce). The knobs are carefully designed with responsive icons that let you know what you can do with each one. And a smart digital watch face reminds you that for all the country style, this is a modern gadget.

The Stoves Sterling 900DFT has the exact same knob and dial setup, but is clad in professional-looking flat steel. The same watch face now has a sleek circular edging with sleek control buttons underneath.

Stoves has clearly decided that the basic package, that is, the working parts, of your range kitchen should remain the same no matter what the exterior looks like. It’s a smart idea and it works very well for the client. If you know that the Stoves Richmond 900DFT is going to work exactly the same, and also the Stoves Sterling 900DFT, then you don’t need to waste time agonizing over the fact that you like the look of one, but the other has better compartments or functions For your needs.

Stoves have separated the way the kitchen works, from the way it looks – allowing homeowners with homes of all styles to get the look they want with the functionality they need. So whether you’re more of a country squire or an urban socialite, Stoves has the range kitchen to suit you.

10 things you didn’t know about the 2021 Maserati Quattroporte

Maserati Quattroporte is a luxury-oriented vehicle. According to Wikipedia, it is the sixth generation of the vehicle. It will be released very soon. In this article we are going to talk about 10 things about this luxury car. Keep reading.

1. Body type

It’s a full-size four-door luxury sedan. The name Quattroporte itself refers to four doors in Italian. There is no news that the body type is different from the predecessors.

2. The exterior

The exterior of this vehicle will not be much different from the previous version. However, it may have some minor updates. The front and back can look a bit polished.

3. The interior

The interior is impressive and justifies Maserati’s claim that the vehicle will offer the highest level of comfort. The cabin offers plenty of space for passengers and luggage. It can easily accommodate 5 passengers.

Other common features include premium carbon fiber and perforated leather. Plus, it comes with power front seats and a heated steering wheel.

4. Power train

According to rumors, the front-engine design may include a four-wheel drive or rear-wheel drive powertrain.

5. The engine

Rumor has it that the new version may have a 4-liter engine as opposed to the 3.8-liter of the predecessors. According to some reports, the engine will be manufactured by Ferrari.

6. Performance

Performance wise, the engine will produce 582 horsepower. This will allow a top speed of 320 km / h and the car will go from 0 to 100 in 3 to 4 seconds.

7. Competitors

The 2021 Quattro will compete with other top-tier luxury brands, such as the Mercedes Benz S-Class, the BMW 7 Series, and the Lexus LS. Since Maserati is known for its versatility, it is still at the top of the list.

8. Embellishments available

The new vehicle may come with the GranLusso and GranSport trims just like the previous version. Basically, the GranLusso is kind of a laid-back executive car-like finish. On the other hand, the rest of the finish offers the element of sportiness.

9. Driver-Assisted Features and Fuel Economy

The 2021 version can allow you to travel 20 miles per gallon in the city and 25 miles per gallon on the highway. Plus, it offers a host of safety and driver assistance features so you can have a great ride.

For example, it has the Maserati Stability Program for better stability and grip while on the road. And then there is Integrated Vehicle Control which allows you to control torque.

10. Prices and release date

Production started around the second half of 2020. Due to the ongoing pandemic, it may take a while for the vehicle to get going. Whenever it comes to light, rumors tell us that the price will be above $ 100,000.

So this is the description of 10 things you might want to know about the 2021 Maserati Quattroporte.

5 reasons why content marketing is important to building your brand

The expression “Content is king” is an absolute truth. It seems like there’s a shiny new object every week to drift off, but content marketing is still the most powerful technique for building an audience and generating leads. In this short article, I will give you 5 of the top reasons why you need to do content marketing as a great component of your advertising and marketing method.

Reason n. Content Marketing # 1: Establish Trust and Build Reputation

There are dozens of effective methods of content advertising. Blogs, podcasts, videos, or interviews are powerful ways to demonstrate your expertise in your market and help your prospects at the same time. Content marketing will not only show your trustworthiness as an expert, but it will certainly help you create a report with your target market, which is crucial for brand awareness.

Identify the most common pitfalls or pain points your target market faces and also develop material to help them find options. And don’t make your content a great sales pitch! The goal of content marketing is to develop goodwill by offering solutions that will also develop your brand. Ultimately this will lead to even more organic sales without being a constant release festival.

Reason n. Content Marketing # 2: Build Brand Awareness

If you routinely refrain from doing content marketing, then the opportunities are undetectable. You may even have the most effective services or products in deep space, but unless people learn about you, you don’t exist either. Web content advertising can help you transform that. When people come to your content to get the answer or find solutions, you increase brand recognition organically. Use your content to demonstrate your competition, as we said above, and also to increase web traffic to your website.

Reason n. Content Marketing # 3: More Leads = Additional Customers

Having a steady increase in leads and customers is vital, right? And also advertising and content marketing allow you to reach an unlimited flow of customers who otherwise would not have understood about you. When you offer relevant, fast and useful material, you attract potential customers like a magnet. Simpler simpler.

Plus, the quality material keeps customers coming back for more. People are more likely to return to a resource that has helped them in the past. Once they start to depend on you to provide professionally appropriate web content in your field, your customers will automatically go to your content whenever they have a request related to your market.

Reason n. Content Marketing # 4: Online Search Engine Rankings

Its material allows you to integrate search phrases that will certainly help you to rank better on the Google search results page. The more you post relevant web content, the greater your authority, and that means more traffic to your website. A small portion of people strive beyond the initial web page of the search results page, so the higher and longer you rank, the better your results will be.

Also, if you upload high-quality material, other organizations will want to connect to your site, further expanding your target market. And also, these “backlinks” are great for your site SEO. Do you intend to rate better? Backlinks are an important part of getting there.

Reason n. Content Marketing # 5: Engage Your Target Customer

Yes, the role of content marketing and marketing in general is to attract leads, however you don’t want unqualified leads or tire kickers who never employ you. Rather, you want to attract your target customer, your perfect customer, so that you don’t waste time or power on the wrong people. So exactly how do advertising and marketing materials attract the optimal customer? In other words, only those who are interested in your industry are sure to search for your material. And also only those looking for your material will click on your Call to Action and end up going to your touchdown web page and seeing your service or products. This indicates that quality leads will surely be thinking of buying from you.

Produce even more content!

There is no better time like the present to start creating and providing high-quality content as a component of your marketing approach. Add content marketing to your technique, and invite those organic leads!