Facebook is more than just a go-to website for all those friend and family status updates, funny cat videos, and questionable political posts. Facebook Marketing is also a very powerful tool for businesses of all sizes to use in their marketing strategy, and it doesn’t have to cost thousands of dollars in marketing budget, either. Facebook marketing has become a beast in its own right, something different from Google and keyword marketing, as well as most other forms of social media marketing. And it’s widely considered a staple for any business, so creating a Facebook strategy is a must. Contrary to popular belief, Facebook marketing follows the same rules and tips as any other type of online marketing. The social network of over 1 billion active users around the world is the undisputed king of social media, and luckily for you, buyers and demographics continue to play a significant role in Facebook marketing.
Facebook Marketing: Before the Update
Most companies dive into social media management on Facebook without giving much thought to a campaign or strategy. Unfortunately, that means that many strategies will fail and drive many businesses away from Facebook marketing prospects, so you need to develop a solid plan before the status update is released. All social networks have their main demographics, Facebook is no different. Most demographics are segmented between older adults (your parents, for example) and the younger generation. Although all kinds of people use Facebook, it’s good to consider these demographics in your own plan. If your target is a younger demographic, your Facebook page should reflect that. Fortunately, Facebook analytics can provide detailed information on a demographic’s likes and dislikes, location, and much more. In fact, you can use information from Facebook to find out the exact demographics of your audience, as well as measure their post-by-post behavior. This allows you to target your posts, measure effectiveness, and optimize your interactions with your audience for maximum effect. Use these tools to really understand the audience you want to reach, being able to segment different audiences into specialized demographics so that you can create personalized content just for that group. Once you have done it, you are ready to publish.
What are the most popular types of content on Facebook? The most shared types of content are images and videos, although written content, such as online news and articles, also has a high participation and probability of sharing. Facebook marketing relies heavily on social media content, but it will be different for each brand. Diversifying content is always good, but getting that “perfect” spot with your audience will mean being able to experiment with all kinds of content. Sometimes an audience may interact more with an image than a video, or share an article more than an infographic. Fortunately, analyzing that data is quite easy through Facebook. Note: you will need at least 30 people to like your page for this type of analysis.
Sharing versus sharing
We all know that person who just doesn’t know when to stop on Facebook. They update in the morning, in the afternoon, in the evening, on the weekends, all the time! Sharing too much on a personal Facebook page can be easily avoided, but when a business shares more content it can have serious repercussions. But what is considered too much? How about very little? An automated schedule can help ensure everything is read and engaged, but figuring out how much is “the right thing to do” is entirely up to your audience. However, ideally four or five posts a day is sufficient. Weekends are said to be great for sharing, but weekdays are better for managing customer engagement and relationship. Just remember not to neglect your Facebook for weeks!