Content Marketing: 9 Steps to Successfully Market Your Business With Content

A big barrier to getting sales is not consistently creating enough of the right content to help your target audience understand why they should hire you.

Content marketing has been proven to be one of the most effective methods to increase audience engagement, build your brand presence, and drive sales.

Why is content marketing important?

When you don’t share content regularly, your audience may forget about you or not trust you, or both.

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Content marketing is important because it answers the questions of your audience. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect consistent, high-quality content from their favorite brands… Consistent, high-quality, engaging content impacts audience decision-making more than any other technique.

Content is the way to do that and many coaches lack the focus to strategically create and plan content.

Content marketing is absolutely vital, but if you don’t have a system to create it, you’re wasting your time. So, here is something that may help—nine steps on how to create content for your business.

Step 1: Commit to creating regular content: You must commit to creating content regularly. That’s because, if you want to be seen as an expert, you have to show yourself like clockwork. Also because search engines like to see content produced on a regular basis. Therefore, consistently produced content is key.

But, to do that, you’ll first need to decide what types and forms of content you want to create, based on the needs of your target market.

Step 2- List your promotions: Decide what you will launch and/or promote in the next 6-12 months, and when you will promote them, so you can plan the big events first. Space them out so it doesn’t look like you’re promoting too often or back-to-back. Then add smaller promotions like existing products/programs, other people’s affiliate products, and lead magnets.

Step 3- Market Research: In order to be found through search engines, your content always needs to use keywords that pertain to your niche. Find out what your target market is looking for using common sense. What keywords and phrases you seek to find you? Then create a list of these keywords and phrases to use in your content. You can also take those keywords and plug them into a keyword or search tool to find other related keywords and phrases that people are using. Google, for example, does this at the bottom of its search pages, under the heading “People also ask…”.

Other market research to find out what content your audience is engaging with includes looking at: trends in your industry, popular blog posts, best-selling videos, podcasts, and related books, about your niche topics. You can also visit online forums and groups based on your topic to see what people are discussing about your topic and what words they are using.

Step 4- Create a bank of ideas: From your research, you’ll have a better idea of ​​what topics will be most interesting and compelling to your audience. Now you can collect your ideas in an “ideas bank”. This can act as a repository for content ideas that you can mine for in the future. But, since content creation is ongoing, replenishing your idea bank should also be ongoing. Some of your ideas may come from the topics discussed in forums, the questions people ask, the keyword phrases they use, and excerpts from your own products.

Step 5- Choose a Calendar: Find a calendar that fits your needs (there are plenty of free ones online). Use it to designate which themes you will use for the next 6-12 months. This may seem like the easiest step, but it can actually be the most difficult. This is because you need to integrate content themes with your projected events, launches and promotions while also keeping in mind what will get the best return on your investment in terms of using your content to build your audience and make sales. . .

Step 6- Schedule creation time: Now that you have your content topics, the next step is to schedule time on your task calendar to create the content. Designate regular blocks of time to write your content. The frequency and time per block will depend on whether you want to do it weekly, monthly or quarterly.

For example, let’s say you decide to publish one piece of content per month and want to get the job done quarterly. You know from experience that it takes about 2 hours to create a piece of content (monthly). Then, every 90 days, you’ll need to schedule 6 hours of time to create your content for that quarter. You might be the type that wants to schedule it all at once, like a day or a weekend, or maybe in two-hour blocks, 3 days in a row. Or, you may feel more comfortable extending it further. Whatever works for you!

Step 7- Produce your content– Use your scheduled time to produce your content for at least the next 30-90 days. By keeping your business goals (and mission) in mind when writing content, you’ll be able to create the most relevant content for your audience and the most lucrative for you. Use different formats for your content. For example, you can write a blog post for your monthly newsletter and then turn it into a video or podcast to distribute later in the month.

Step 8- Optimize: Once done, make sure your content:

It has the right balance of serving (80%) and selling (20%) – value vs. dirty pitch.

· Is optimized with relevant keywords and phrases.

Balance the different types of content you share, such as educational, entertainment, inspirational, and promotional.

Balance is key to effective content. Perhaps the biggest advantage of your content calendar is that it gives you an overview. You can see if you’re following the “80/20 rule” of free content versus promotional content, used by the most successful marketers. And, because you can see the “what and when” plan for all of your content, you can ensure that you have a good balance of various types of content, and therefore be able to create a professional impression for visitors to all of your resources online. line.

Optimize every blog post, social media post, and video with relevant keywords and blog meta descriptions.

Step 9- Create a standard operating procedure (SOP): Once you’ve gone through the process of creating your content, now it’s time to write down the steps you took to make it. Make a separate list of instructions for each form and content platform, even if the steps are very similar. This list helps you create a consistent look and ensures that you follow all the necessary steps every time you post.

And, as your business grows, your SOP will be essential in reducing the amount of time needed to train a new team member.

Those are the 9 steps to basic content creation.. If these steps are enough, that’s great, go for it! But in case you need more help finding the time, coming up with topics, and/or creating a plan to distribute your content, check out “The Ultimate Content Creation Toolkit.”

It’s a comprehensive training package that helps you learn how to plan and create basic content for 6-12 months, such as blog posts, podcasts, videos, and emails, that your audience will find valuable and will also increase your ranking on search engines. search.

Just go to: