Book Review: John Updike’s Version of Roger

Updike’s version: new quote on an old topic

John Updike is once again in familiar territory, mixing high theology and low eschatology in Roger’s Version. This book is less an emotional exercise than an intellectual gambit, with the provability of the Almighty as its leitmotif. While trying to prove the existence of the Judeo-Christian God is certainly not a new sport, Updike chooses to play by slightly different rules than those that constrain the likes of St. Augustine, Thomas Aquinas, Leibniz, Hume, Kant, and a host of lesser people. well-known Christian philosophers. Instead, he launches his argumentative and theological rays against the backdrop of modern scientific thought and method, evoking evolution, the Big Bang, and the binary oddball of today’s supercomputers. Planck and Heisenberg collide with Kierkegaard and Karl Barth, resulting in an electrical charge that permeates Updike’s always literate and frequently erudite pages.

The Roger of the title is Roger Lambert, a professor of divinity at a Northeastern university (probably, but not necessarily, at Harvard Divinity School). Entering his office is Dale Kohler, a hacker and university research assistant who requested a date due to his friendship with Roger’s niece, Verna. Hungry for a research grant, Dale proceeds to harangue Roger about the possibilities of using science, specifically computing, to finally prove the existence of a Supreme Being, declaring, “The most miraculous thing is happening. They’re getting down to business.” the nitty-gritty, they’ve really whittled things down to the last detail, and the last thing they expected to happen is happening. God is showing up. They hate it, but they can’t do anything about it. The facts are the facts. And I don’t think people in the religion business, so to speak, are really aware of this;

Roger, a specialist in early Christian heresies, plays the level-headed devil’s advocate to Dale’s bubbly religious enthusiasm. Where Dale longs to quantify God through modern empiricism and computer simulations, Roger prefers to keep him “wholly other.” The combative exchanges between the two offer some of the most interesting controversies to be published in years.

But Roger’s version is not just an exercise in theological pomposity. This intellectual antagonism plays out against a modern version of Nathaniel Hawthorne’s The Scarlet Letter. Roger is Roger Chillingworth, Dale is Arthur Dimmesdale, and Esther (Roger Lambert’s second wife) is Hester Prynne. It’s a story Updike has been fascinated with for years. Where his earlier novel, A Month of Sundays, attempted to give Dimmesdale’s point of view on Hawthorne’s classic tale of adultery and revenge, Roger’s Version sides with Chillingworth. The villainous Roger of Hawthorne becomes the heroic Roger of Updike. However, Roger Lambert is not without his villainous streak. After Dale begins his long relationship with Esther, Roger plans to take revenge on both of them: on Dale by not only bringing down his arguments but also destroying his faith; in Esther by embarking on an incestuous relationship with her niece Verna.

It is through all this rather energetic gibberish that Updike gets to expose his second obsession: sex. “It’s a great surprise that nature has prepared for us,” Roger thinks at one point, “love with its racing pulse and its drastic overestimation of the object of love, its rhythmic build-up and discharge; but that’s all, there is no another delight that life has to offer, unless you count the bridge of contract and death.”

Roger is first and foremost a voyeur: “The secret glimpses… of life that goes by without me noticing my observation have always excited me.” However, he often goes beyond secret glimpses and uses his vivid imagination to graphically detail Dale and Esther’s clandestine trysts. Much of the novel, in fact, shows Roger identifying more and more with Dale, until he begins to see everything around him, especially his wife, through Dale’s eyes. Roger finds this an endlessly fascinating and terrifying experience, as the young hacker reawakens old feelings and beliefs in him that he had long since abandoned for dead: “…I felt too hot and started sweating. I was trying too hard.” I was bringing to light beliefs that I once came to and buried long ago, to keep safe.” It is as much for this as for Dale’s affair with Esther that Roger takes his revenge.

In many respects, Roger’s Version, while not Updike’s best or most representative novel, is a book he has been working on for years. The uneasy relationship between religion and science is a familiar hallmark of his work, and one can see the germ of this novel in what is possibly Updike’s most famous short story, “The Music School.” In it, the protagonist Alfred Schweigen recounts that: “In the novel I never wrote, I wanted the hero to be a computer programmer because it was the most poetic and romantic occupation I could think of, and my hero had to be extremely romantic and delicate” . , because he was going to die of adultery. To die, I mean, to know that it was possible; the possibility crushed him. I conceive of it… devising idioms by which problems could be fed into the machines and emerge, under binomial percussion, as the music of truth…”

While Roger’s version often seems poetic, it is far from romantic. There are no pure heroes, no absolute villains. Dale is too outspoken and boisterous and caught up in his own temper to gain much sympathy; Roger is too cold, too calculating, and too aloof to inspire much emotion; the rest are mere players. “Music School,” of course, was written more than twenty years before Roger’s Version, and Updike’s rose-colored glasses have long since been tinted by experience. While Roger’s Version elicits few human emotions, it manages to be both fascinating and frustrating.

Those with little patience for theological debate may find all this too much, but Updike has managed to produce another mature work for those willing to take on a challenge.

Sell ​​with surprise, amazement, theater and drama

If you can’t do your numbers and you’re stuck, maybe it’s time to present your story and product with more flair and drama.

Pressing for the list

Daryl Hardy, who publishes Success magazine, sold real estate between the ages of 20 and 24. Obtaining expired real estate listings, he says he was determined that people would either love him or hate him.

Using his “shock and amazement” campaign, he said he showed up at the prospect’s door at 6 am to ask for the listing. If she didn’t receive it, later that day an attendant delivered a package she called “Da-Bomb” because it was “large and full of combustible materials.”

But wait, there’s more!

Hardy describes the rest:

“Then early in the evening, an assistant would show up and hand them a SOLD sign and say, ‘This is a gift from Darren Hardy; he’ll need you soon after he hires you to sell his house.’

Later that night he would drop by in person and ask for the list again. If the list hadn’t already been secured, I’d hand or mail something to them every day for at least two weeks along with a daily call from me.”

The man who used theater and drama

Another who knew how to turn heads was the late Gary Halbert, who called himself “the best copywriter in the world.” Many people say that he was. But Gary was very direct and straightforward, which annoyed some people.

He said advertising too often lacks two important elements: theater and drama. He wrote an ad campaign for actor Ernest Borgnine’s wife, Tova. She was launching a new perfume line and Gary needed a dramatic way to meet her. So he concentrated on the book she had just written:

“I wrote a full-page newspaper ad: ‘New book by Tova Borgnine hits bestseller list.’ I had it written as if it were a real newspaper ad. I framed it in a gold frame. I wrapped it in silver foil with a bow and sent it to her office. She opened it and called me 20 minutes later. she made millions of dollars from that partnership. She has to stand out among these people. She wants her marketing to be more impactful.

perfume launch

To kick off the sale of Tova’s new perfume, Gary insisted that instead of using a boutique that could hold 150 people, he rents out the entire lower half of the Century Plaza Hotel. He then wrote a full page ad for the Los Angeles Times promising a free bottle for the first thousand people. More than 7,000 people showed up on a weekend afternoon.

That launch was featured in Time magazine and generated millions of dollars worth of orders from department stores. Halbert said the launch was so successful because of a great great idea perfectly implemented. The ad began with a legendary headline that he claimed was the best ever written:

Wife of famous movie star swears under oath that her new perfume contains no illegal sexual stimulants!

So when you think about how to stand out in the marketplace, look for ways to make what you say (and sell) more dynamic.

How mobile engagement can be used to reshape the hospitality industry

Smartphones dominate our attention throughout the day. They have come to change the very nature of how we interact with the world around us, including the way we do business.

When it comes to the travel and hospitality space, mobile has dramatically reshaped how it works, also in favor of the consumer. And, with rising expectations for mobile interactivity, consumers have become more demanding about the types of services available to them.

Here are some statistics to help you understand how far mobile devices have penetrated the industry:

  • TripAdvisor is the most popular mobile app in the travel industry, with more than 230 million downloads and 150 million monthly active users.

  • Mobile travel bookings have grown 1,700% between 2011 and 2015, rising from 1% to 18% of online revenue.

  • 40% of travel sales came from mobile devices in 2017, and it is projected to reach 50% by 2021.

  • 88 percent of leisure travelers will switch to a different app or website if yours doesn’t meet their needs.

  • More than 50% of travelers do not have a fixed destination in mind when planning a trip, and 60% will search for their next trip from a mobile device.

  • 1 out of 3 boarding passes will be delivered via mobile by 2019

  • 66% of users prefer restaurants with a rewards scheme and 78% will use a mobile app if offered discounts.

The bottom line is that mobile devices are here to stay. In fact, it will only become more important in the daily life of the consumer, so it is imperative to adjust your hospitality business to take full advantage of mobile devices.

The hotel industry invests heavily in online marketing (about $6 billion in 2016, to give you an idea) and uses it to attract customers and drive conversions. However, online engagement using only paid advertising is rapidly losing its appeal.

More and more companies are reviewing their strategy and trying to incorporate the mobile experience into every stage of the travel experience, from research to sharing travel feedback to your hotel stay.

The role of mobile phones in the research phase

Previously, your travel research didn’t necessarily involve surfing the net. She would call a travel agent after a short online search and trust him to get a discount on the entire ‘package’.

Travelers these days pride themselves on their “research skills” and their ability to create a great experience while also getting the best deals for themselves. And much of their research takes them to social media sites, like Facebook, Pinterest, and Instagram, and user review platforms like TripAdvisor and Lonely Planet.

This means you need to incentivize your existing customers to share their ride online. Signups, reviews, photo sharing, custom hashtags, and blog writing are all popular strategies for inviting contributions.

But do not leave everything in the hands of the guests. Hotels must also be actively involved in creating and distributing high-quality content. Focus on value-driven things that make your potential consumers think: “These guys seem to know what they’re talking about when it comes to travel, so I’ll check them out!“And don’t forget to optimize content for reading on smartphones, because searching on PCs is so out of date. Also, partner with experts, specialists, and influencers to enrich your content and give it credibility.

Now that you’re creating valuable content, make sure it’s visible on Google. Have a solid SEO strategy so that you appear in the best search results. Plus, get a Google business listing for your hotel and maintain NAP (name, address, and phone number) consistency across platforms like Yelp, Yahoo, Foursquare, and TripAdvisor.

A virtual concierge is even better. Guests can access this service on their mobile, allowing them to view your hotel’s amenities, visit local attractions, or even look for upgrade opportunities. You need to use the power of video to your advantage to offer them online tours as well.

From booking to arrival

There is always a time lag between when guests make a reservation and when they arrive at your hotel. Businesses rarely use this period, but with a little thought, you can communicate with your guest and offer them value-added services.

Communicate with your guests on their mobiles, but in a way that doesn’t count as spam. Provide them with useful information about the locality, introduce them to tourism options and inform them about the events happening around the hotel. And if they like something, let them reserve seats using their smartphones.

You can even eliminate the check-in line and other procedures with the help of a mobile app. Guests can choose their rooms, opt for add-ons, and have seamless check-in to give them more control over their stay. Not only will this free up your staff for other aspects of the business, but you’ll also earn points for being proactive.

The hotel lobby and the room

People would ignore its lobby because there is nothing there to capture their interest apart from the graceful seating arrangement and eerie silence. You can change that and use this space to really interact with guests, using mobile phones.

SoftBank’s Pepper humanoid robot is one of those innovations that really caught my eye. This bot is a great way to funnel customers into using the range of mobile services you may have, while also paving the way for affiliate services and programs.

Pepper can be programmed to chat with customers, answer questions and give directions; its functionality is like that of Amazon’s Alexa. With Pepper, however, there’s a robot in front of customers that can dance, look around, play music, light up, blush, and even take a cool selfie with passersby.

Pepper can even capture email addresses and phone numbers, and can be programmed to message customers with links to your mobile app, loyalty programs, and more before and after their hotel stay. With Pepper, you can capture the data you need to create a truly personalized experience for your guests, which is tea which is why most hotels now look favorably on mobile devices.

Finally, your application

You may have been wondering when we’d get to this, since we’ve pretty much covered everything else. We won’t try to convince him why he needs an app, but he knows that having a mobile site isn’t enough. The apps themselves take your customer engagement to the next level, and given the competition in the industry, you need to leverage your mobile advantage as much as possible.

An ideal application should have the following characteristics:

  • Ergonomic design, intuitive user interface

  • Careful selection of essential features

  • brand consistency

  • Cross-platform compatibility (iOS, Android, etc.)

  • Convenient booking options

  • News – Local and Industry Related

  • Backend analytics

  • Image gallery / virtual tour

  • Low level

  • Loyalty program integration

  • Events calendar

  • Flight information, weather updates, dynamism.

  • Social sharing prompt

As technology becomes increasingly personalized and mobile, your involvement in hospitality shouldn’t be far behind. While these suggestions are extensive, consider implementing some (if not all) to see the kind of boost you get in your engagement – ​​personal experience is the best teacher.

All said and done, mobile engagement really allows you to engage with your guests in a personalized and more proactive way, which does wonders for your brand image. In addition, it also allows you to overcome the clutter of the competition, which seems like a win-win situation to me!

Guanaja Honduras, Wiener Schnitzel in paradise!

Why does someone go to Guanaja? Where the hell is Guanaja?

Located in Central America off the northern coast of Honduras, this barely developed Bay Island has much to offer. With its clear and pristine Caribbean waters, it is said to have world class bonefishing. If you’re a deep sea fisherman, some of the best migratory fish pass through these waters, so deep it boggles the mind. Lush green mountains dating back to the time when Christopher Columbus first set foot on the island in 1502 and named it the Isles of Pines. This, along with a limitless supply of pure fresh water that cascades down from mountain waterfalls, make it an island paradise. contemplate!

Guanaja is an impressive island. Until now, it has been under the radar of most travelers and people looking for an affordable retirement. It seems that only now is beginning to change a little. Who would have thought that it is home to some of the best wiener schnitzel south of the German border?

A significant German population has arrived in this Central American hideout. There is even a restaurant and bar serving the best of German food. Called Manati, it’s owned by a German guy named Hansito and run by two other Germans, a married couple named Annetta and Klaus. Manatí is the local hangout every Saturday afternoon with Honduran beer and imported German beers being sold together. Various spirits from Europe, used as a digestive aid, are also available for after heavier meals. Gringos from all over Guanaja come to see what Annetta and Klaus have prepared in their little kitchen and no one leaves disappointed.

Annetta has a connection to a butcher who sends her the special meats and sausages she needs from the mainland… the mainland of Honduras, that is! Who would have thought that you could get authentic German food in the wilds of the Bay Islands?

On the Saturday afternoon that we visited, the wiener schnitzel was on the menu. As we walked up the steps to the restaurant, we could hear the banging and banging coming from the kitchen as Klaus tenderized the pork to the point where it could be cut with a fork. The schnitzel, coated in a mixture of flour and egg, is fried in butter and is really delicious. Served with authentic German potato salad and locally prepared sauerkraut, my Austrian husband was almost in tears with joy! I say “almost”, because who in his right mind would choose to be in Germany, freezing his hindquarters, when he could live economically in the paradise of Guanaja?

Everyone has their own idea of ​​paradise. Some people love snow and mountains, while others believe that the gentle breezes of a tropical island are the way to go. Some say tomato, others TOMATO. Jimmy Buffet sings about a cheeseburger in paradise, but for my money, I’ll have a wiener schnitzel in paradise any day!

Top 5 places to visit in Ocho Rios Jamaica


Its settlers gave it many names, but more commonly known as “xayamaca” (land of rivers and springs) given to it by the Arawak, the impressive waterfall is approximately 180 feet (55 m) high and 55 feet (180 m) long. , consists of lush green vegetation, huge and magnificent man-made stairs and numerous lagoons that filter the nearby Caribbean Sea. Various activities are available for every adventurous person, such as chain climbing, where climbers climb hand in hand to the top of the falls, guided by professional staff members. The facility is suitable for the whole family where they can have fun and relax. Some of the activities at Dunn’s River Falls include tennis, golf, zip lines, horseback riding and much more.


Jamaica has the largest dolphin lagoon in the world, where you can swim with dolphins, sharks and rays in their natural water environment. Visitors also have access to interact with iguanas, snakes, and a variety of birds. This magnificent property is also surrounded by 5 acres of lush rainforest. Other activities available include glass-bottom kayaking, shark shows, hiking through jungle trails, and also the opportunity for visitors to captain their own mini boat.

mystic mountains

Scenic 15-minute ride through Jamaica’s tropical canopy, where several electrifying adventures await. The track features a 3,280-foot gravity-driven drop with twists and turns. Giving every outdoor enthusiast the rush and the chirp. With enthusiasm to last a lifetime, guests will drive their own bobsled down the side of the mountain, through the rainforest through a zip line adventure, water and pool slides and the incredible experience of the magnificent cosine. Other activities include water sports such as diving and snorkeling, fishing and sailing.


The word coyaba is an Arawak word that means paradise. This garden is perfect for nature lovers who fall madly in love with flora and fauna and the natural beauty of nature. The garden consists of a calm river, amazing and rapid waterfalls from significant elevations. Visit the aquarium for koi carp, mullet, snapper and turtles in their natural habitat. The calm and relaxing atmosphere ensures a magnificent moment and the need to revisit the garden.


Turtle River Falls consists of 15 acres of lush tropical landscaping, fourteen stunning waterfalls, native and endangered plant varieties, exotic birds, a tropical island pool with swim-up bar and grill. All set in an enchanted design. Customize the service provided to suit each individual need.

10 end of summer activities

Rock legend Alice Cooper commemorated the joy of the last day of school in the band’s ubiquitous 1972 hit “School’s Out.”

With no school to fill the teens’ last weeks or days of summer, it’s up to parents to figure out how to keep them busy and out of trouble. Start planning now to stretch your creativity muscles with fun activities.

Here are 10 to make memories.

#1. Broadway Babies.

Have the children write, produce, and put on a play. Check out books from the library about plays and theater, and ask them to encourage their friends to participate. If your kids are tech savvy, let them create movies.

#two. memory makers.

Start a scrapbook. Let the youngsters take pictures of anything their hearts desire, using a digital or disposable kid’s camera. Have them work on scrapbooks of their work each week. For winter, they’ll have a keepsake that will capture tons of memories.

#3. Free Frenzy.

Visit the website of your local convention and visitors bureau. Look for possibilities like free movie nights or free or low-cost tickets to museums.

#4. Host a pirate party.

Gather your little Blackbeards for a pirate-themed party. Fill a treasure chest with candy and other goodies and have the kids dress up. Draw a treasure map and have the children complete tasks before receiving the following clues. Consider activities like putting puzzles together, solving brain teasers, or competing in cake-eating or bubble-gum-blowing contests.

#5. GetGlobal.

Every week, check out a book from the library about a foreign country. Learn with the children about different cultures, foods and clothes. Declare “(Name of Country) Day”, in which everyone prepares typical foods, learns phrases and plays popular games of that nation.

#6. Big savers.

Institute has a coupon clipping contest and have your kids help you find savings. Put them in charge of coupons for every other week and keep an up-to-date record of what was spent each week. For Halloween, whoever has the fewest dollars wins a prize.

#7. Freezing time.

Build a time capsule for the summer of 2008. Have your kids collect all their summer memories and photos and have them make a mix CD of their favorite songs. Then secure the items in an airtight container and bury it. In 10 years, they can dig it up again and laugh at the funny times they shared. Bury it at least 4 feet below ground, but check with your utility companies before you dig. Mark the spot and record where you have buried the time capsule.

#8. Wild and wet weather!

When the weather forecaster calls for hot, humid weather, throw an old-fashioned sprinkler party. It’s fun, cheap and always fun. Ask your neighbors, friends and family to bring different types of sprinklers, water guns and slides, and fill water balloons. It will be a great way to keep the neighborhood entertained and cool.

#9. Children’s kitchen.

Have your kids create fun meals of their own. Start with a cookbook like “There’s a Chef in My Soup” by Emeril Lagasse. Let the kids do everything from setting the table to seating your guests and serving the food. Be prepared for a disaster, and for a good time and great photos. But always make sure you or another responsible adult is available to supervise kitchen activities.

#10. Karaoke, anyone?

The next rainy day, try a children’s karaoke DVD. They can set up a stage, make costumes out of old clothes, and rehearse. They will be ready to give a concert in the late afternoon or evening.

Copyright (c) 2009 Buttoned

Don’t let bed bugs take a bite out of your business’s reputation

Barely the size of an apple seed, the tiny bedbug is causing major headaches for business owners. A nuisance pest that does not transmit disease, the unpleasant fact that bedbugs feed on human blood generates a level of disgust out of proportion to their small size. When this parasitic insect infests a retail store or business office, the public stigma associated with bed bugs can cause employees to panic, drive customers to flee, damage a company’s business reputation, and tarnish its corporate brand. That’s a high price to pay for a problem business owners have no control over.

Unlike other unsightly pests, a bed bug infestation is not an indication of poor sanitation or careless maintenance. Bed bugs enter a retail store or office building hidden in the clothing and possessions of customers and employees. “Bed bugs are hitchhikers; they travel with people and with items that travel with people,” Missy Henriksen, a spokeswoman for the National Pest Control Association (NPMA), told USA Today in an August 2010 interview. business owners is that they are held accountable and charged with the cost of getting rid of a problem they did not create.

Virtually unknown in the US a decade ago, bed bug infestations have tripled in the US since 2005, according to the Environmental Protection Agency (EPA). A major headache for hoteliers since they began returning to the US in the luggage of foreign travelers, bed bugs have gradually spread into travelers’ homes and in the past year have been discovered in increasing numbers in commercial buildings. In a 2010 survey by the NPMA and the University of Kentucky, 20% of U.S. pest control companies reported treating bed bug infestations in commercial buildings, compared to less than 1% in 2007 .

As the nation’s busiest international gateway, New York City has suffered early in the national bed bug invasion and has proven to be an indicator of the growing pattern of bed bug infiltration in other cities. In recent months, bed bug infestations have moved beyond hotels and residential buildings and have been increasingly reported in New York City retail stores, popular entertainment venues and commercial office buildings . Bed bugs have also affected hotels and motels across the country, government offices in Washington DC, federal offices in Philadelphia and Kentucky, and most recently, a well-known high-rise commercial tower in Chicago.

Expert hitchhikers, bed bugs are easily transported between home and work in backpacks, shopping bags, briefcases, purses, gym bags, laptop cases, and the bags of frequent travelers. Customers, employees, vendors, cleaners, and maintenance contractors – anyone can bring bed bugs into a workplace. Bed bugs have been found in office furniture and supplies transported in an infested delivery truck. When bed bugs invade, filing cabinets, wooden desks, upholstered chairs, cubicle walls, rugs, employee lockers, padded locker room benches, and shelves crammed with books provide an attractive haven. “They (bed bugs) tend to prefer fabric and wood, but they can be attracted to heat and end up almost anywhere,” said national bed bug expert Michael Potter, an entomologist at the University of Kentucky, in an article in August 2010 published in Forbes. com.

Citing the “alarming resurgence” of bed bug populations in the US, the EPA and the Centers for Disease Control and Prevention (CDC) recently issued a joint statement calling bed bugs as a serious public health threat and stated that “bed bugs cause a variety of negative physical effects”. health, mental health, and economic consequences.” While nearly half of bed bug victims do not react to their bites, bed bug bites can cause mild to severe allergic reactions and, in rare cases, life-threatening anaphylactic shock. It is the mental anguish that many bed bug victims experience that public health officials are most concerned about. Anxiety, insomnia, depression, stress, and paranoia are common. “Probably one of the most under-reported problems is the mental anguish that comes with having bed bugs,” Henriksen told USA Today.

No business is immune to bedbugs. Some of Manhattan’s elite hotels have been sued in high-profile lawsuits by guests who claim to have been bitten by bedbugs. While hotels and apartment buildings still account for the majority of bed bug lawsuits, recent lawsuits have also focused on dry cleaners, laundromats, furniture stores, moving companies, universities and cruise lines. Most companies prefer to settle bed bug claims out of court to avoid negative publicity and potentially high jury awards. Settlement amounts are generally much less than the jury-awarded sums captured by national headlines. Lawyers point out that many stinging insect victims expect to be compensated for mental anguish over and above reimbursement for medical treatment and replacement of infested belongings. “If I’m trying to settle a case, I could be offering $8,000, $10,000 and the person wants millions. They feel violated,” said Christian Hardigree, an attorney and hotel law professor at the University of Nevada, Las Vegas. Bloomberg Businessweek in a 2007 article.

Bed bug lawsuits first gained attention in 2003 when a Chicago jury awarded two bed bug victims $382,000 in punitive and compensatory damages for bites suffered at a budget chain motel. The generous verdict sparked a flood of bedbug lawsuits. In 2004, a well-known hotelier settled a bedbug lawsuit brought against his posh hotel in New York City for $150,000. In 2007, a Chicago couple filed a $20 million lawsuit against a Catskills resort after the woman had to be hospitalized for a severe allergic reaction to bedbug bites. In 2008, a news channel employee sued the owner and manager of the building that houses the studio where she works for bed bug bites suffered on the job. In 2008, a New Jersey couple who claimed a major department store had sold them bedbug-infested furniture received $49,000. Last March, elderly and disabled residents of two Des Moines apartment buildings filed a class action lawsuit against the building owners and managers for inadequate bed bug control.

While lawsuits hurt a company’s bottom line, negative publicity can do the killing blow. Consumer reports of bed bug activity on, the new iPhone bed bug tracking app, or popular bug blogs can turn off potential customers and erode brand equity. Unfortunately for business owners, self-reporting sites make no effort to verify consumer reports of bed bug activity or update reports when bed bug problems are corrected.

There is no magic bullet that will make insects disappear. “The main defense against insect bites is education and awareness because everyone has a role to play in managing pests, and it’s much easier to manage if caught early,” said Edwin Rajotte, professor of entomology and coordinator of IPM at Pennsylvania State University. in a recent article on the cities most infested with bedbugs. Privacy concerns prevent questioning employees, visitors and vendors about personal exposure to pests or conducting visual inspections of clothing and belongings, but there are proactive and effective steps business owners can take to reduce the risk of infestation of insects

• Prevention. Scheduling regular facility inspections by a licensed pest control company with proven experience with biting insects ensures early detection of pest activity. Early detection can contain bed bug activity to a small area, minimizing disruption to your business and extermination expense. Pest control professionals can also recommend Integrated Pest Management (IPM) procedures that can help keep your business bed bug free. To prevent the transport of bed bugs between home and work, some companies now offer airtight plastic containers for the storage of personal belongings while employees are at work.

• Education. Maintaining a bed bug-free work environment is a community effort that requires the cooperation of employees. Employees should be taught how to identify bed bugs and signs of infestation, where to look for bed bugs, preventive steps they can take to avoid bringing bed bugs to work or taking them home, and what to do if they see or suspect bed bug activity. Licensed pest control professionals can help with employee training.

• Action plan. An insect action plan that clearly outlines employee and employer responsibilities should be implemented and communicated to managers and employees. The importance of early detection must be emphasized.

• Communication. Employees should be encouraged to report bed bug activity at work or at home and ensure that doing so will not result in a penalty or jeopardize their employment. Employers must notify employees immediately of any bed bug activity and tell them what steps are being taken to control the infestation.

• Treatment. Bed bug treatment protocols should be developed and in place to ensure prompt response and treatment by a licensed pest control professional if bed bug activity is detected.

• Staff Training by Professionals. ChemTec Pest Control provides comprehensive training for business customers on how to prevent and monitor bed bugs. Many other pest control companies across the country are following suit; understanding that prevention and careful monitoring will allow for early intervention and treatment that will mitigate damage to a company’s reputation.

Things To Do In St John, USVI – Tips For An Extreme Little Lameshur Bay Experience

Little Lameshur Bay is a relaxing haven within the paradise that is St. John. For a great day of hiking, exploring and snorkeling, Little Lameshur is your favorite bay. Here are several tips to help you experience Little Lameshur Bay to the fullest.

Take an AWD or 4WD

The path that leads to Little Lameshur Bay is an adventure in itself. It’s steep and bumpy, and after a good rain, it can be dirty and wild: a practice run of sorts for off-road enthusiasts, but a fun and challenging ride for anyone used to the manicured streets of the jungle. of concrete. It is imperative that you take a four-wheel drive or four-wheel drive vehicle for this trip.

Go early for the best snorkeling.

Little Lameshur Bay’s combination of underwater rock outcroppings, patches of seagrass, and calm, clear water makes it the best snorkeling spot in all of St. John. Although the snorkeling is great all day, it’s best to go early when the water is warm, the sun is balmy, and the crowds are non-existent.

You will see beautiful corals and rock clusters with abundant seagrass beds in the middle of the bay. This is where the turtles and rays hang out. At the east end, you’ll see Queens Angels, Atlantic Blue tangs, Parrotfish, Caribbean Spiny Lobster, and a variety of hard and soft corals.

Bring hiking gear

The bay has access to many hiking trails that are truly impressive. There is the Lameshur Bay Trail that runs east to meet the Reef Bay Trail. Following this route, you can visit the Great Reef Bay House ruins and petroglyphs and admire ancient Indian art. For a short walk, there is a trail to the ruins at the end of the peninsula that separates Little and Great Lameshur Bay. These trails are well marked and well traveled, but you won’t find any crowds.

Bring food and water

If you plan to spend the day in Little Lameshur, it’s best to bring food and water because there are no facilities here other than picnic tables and a restroom. After a long day full of activities, enjoy delicious snacks from Miss Lucy’s on your way back to the city.

Little Lameshur Bay is a beach where you can really get away from it all. By taking an AWD or 4WD, going early to snorkel, bringing hiking gear, food, and water, you can make the most of your visit to Little Lameshur Bay.

The main attractions of Las Vegas

Imagine a place where you can visit Paris, New York and Italy, all on the same street. Las Vegas is that place, and there’s so much to see and do in “Sin City,” it’s impossible to do it all in one visit. If you’re headed to Las Vegas, you’ll need to make a list of “must see” attractions. Here are some of the top Las Vegas attractions you might want to include on that list.


Whether it’s the grandeur of the interior of this remarkable resort, the beauty of the musical water feature on the adjacent lake, or the opportunity to shop at stores that rival the best in Paris, Bellagio is one of Las Vegas’ top attractions. Inside Bellagio, you can ride a gondola through a recreated Venice mall, where unique shops and art boutiques await. You can also dine at five-star restaurants like Jasmine and Circo, or watch the amazing acrobatics of “O” Cirque du Soleil performers. Of course, the resort also has a casino.


Mirage is another resort casino that is known the world over for one of its outdoor attractions. Every night from 8am to midnight, the Mirage volcano erupts in a lavish display of fire and water. Inside the Mirage you can experience the relaxation of walking through a beautiful rainforest garden, complete with waterfalls and a 90-foot-high atrium ceiling. The front desk houses a 20,000-gallon saltwater aquarium, and Siegfried and Roy’s Secret Garden and Dolphin Habitat is also located in the complex. This oasis is home to bobcats and bottlenose dolphins. Shopping, dining and gambling abound in Mirage as well.

freemont street

In downtown Las Vegas you will find Freemont Street, one of the most popular night attractions. This street, which is open to pedestrian traffic only, is covered with a 90-foot-tall canopy. This provides a much-needed respite from the desert sun during the day, when you can see street musicians and performers along this walkway. However, it is the nightly light show on the canopy that is the biggest draw. Known as the Freemont Street Experience, this free exhibit is something you really must see to appreciate.

Shows, shows and more shows

While the shows in Las Vegas change from time to time, making listing the “most popular” ones sometimes difficult, it’s the shows that draw many to this city. From world-class singers to amazing magicians and impossible stunts, if it can be done, it can be seen in Las Vegas.

Singers like Cher, Elton John and Bette Midler regularly appear on the Las Vegas stage. Cirque du Soleil has several shows in town, including a sultry “adults only” show. Blue Man Group is one of the most popular of all shows. If you can get tickets, try seeing The Phantom of the Opera at the Venetian, even if you’ve already seen the musical. Many critics claim that this is the best version of Phantom ever made and that the stage was built specifically for the show.

With all the shows the city has to offer, you could literally spend your entire trip watching one after another, but get your tickets early. If you’re trying to watch a popular show, they’ll sell out quickly.

What are the most popular ways to make international calls at cheaper rates?

When making calls, you can choose from a large number of options. In general, making national calls can be quite profitable and inexpensive. But making international calls can be quite expensive for most people. But if you stay away from your family in another country or have work-related delegates from other countries, making calls to international locations becomes a necessity.

But it is not a necessity to make expensive calls to other countries. You can save some money by using the cheapest ways and still get in touch with your family and friends. Choosing the right method can help you stay connected to work or family.

Here are some methods that allow easy and fast international calls.

Online video options

One of the easiest ways to talk internationally is by making video calls. Yes, you will need a good internet connection. The best thing is that you can see the other party and talk with them, feeling the feeling of a face-to-face conversation.

There are several online video calling platforms that you can choose from based on your preferences. Most of these platforms are free and allow the user to make international video calls for free. In addition, most of these applications can be used from both computers and mobile phones.

online voice applications

Another way to connect with people who live in other countries is by using online voice services. These days, you can find platforms that provide online voice platforms at minimal cost. Many video apps also often allow you to make an international voice call.

You will need to download the app, create an account and pay a minimal charge to make international calls directly. You can easily connect the app with your contact list for an easy and hassle-free calling experience. All you need to keep in mind is that the clarity depends on the Internet connection.

calling cards

Many people like to contact directly from the phone without any internet connection. One of the easy ways to do this is by buying international phone cards. Instead of getting a monthly plan or putting credit on international calls, you can take the easy way out.

You can easily buy phone cards in any store with a fixed value. Scratch card; use the card number and phone number where you want. You can use the services only until the balance remains on the card, after that the call will be disconnected.

International Numbers

Finally, you can get an international SIM card and number. This is quite useful for those who are going to make international calls too often. You can simply buy the sim and number and use a monthly prepaid or postpaid. You can find various providers that provide international SIM cards. The main factor of choice is the cost of the package. You can find and talk to your network provider to include any kind of international package if possible.