6 benefits of cycling that you did not know

More than half of the world’s population is so involved in corporate life that people forget to take care of themselves. It is not their fault, but the responsibilities that lead them to this point. Many suffer from various types of health problems such as depression, weight loss or gain, blood pressure, and much more. People take appointments with top psychiatrists to check what’s wrong with their schedule because everyone has to get going.

It is only the lack of physical exercises and fresh oxygen that an individual fails to adapt. Late office, sleeping until nine or ten, wrong breakfast times are all catalysts for unhealthy conditions that lead to problems like depression, weight loss or gain, etc. To avoid such things, it is mandatory to engage in physical exercises like cycling. The respective sport helps to maintain good health efficiently. Mentioned below are some of the advantages pedaling offers. Keep reading to know more.

Strengthens Muscles – This activity engages the calf and thigh muscles helping to strengthen them. The core muscles also benefit here. Helps tone the abs while strengthening the arms.

Improves the cardiovascular system – Sport increases heart rate while providing good cardiovascular exercise. People who are prone to cardiovascular diseases such as strokes, high blood pressure, and heart attacks can greatly benefit from the respective sport. It stimulates and improves the heart, lungs and blood circulation while reducing the risk of the problems mentioned above. Helps strengthen heart muscles while reducing blood fat levels. A Danish study carried out more than 14 years ago with 30,000 people between the ages of 20 and 93 found that regular cycling protected them from heart disease.

Helps control diabetes. – Diabetes is one of the common reasons for heart attacks, kidney failures and many other disorders. Cycling helps control diabetes as it converts glucose in the body into useful energy. Research in Finland showed that people who did these exercises for more than 30 minutes a day had a 40% lower risk of developing diabetes.

It helps to reduce stress. – Mental conditions such as depression, stress and anxiety levels can be reduced by regular practice of the above activity. It keeps stress levels under control, which will help keep negative energy out of focus.

Helps in weight loss. – This physical exercise is a complete calorie burner! Even one hour of cycling three times a week will help you shed flab and extra pounds in no time. The more you sweat, the more benefits you will get. However, it is important to wear the correct style of men’s underwear, as sweating in the crotch area can lead to chafing that makes the wearer uncomfortable during sports.

protect from arthritis – Arthritis is one of the terrible pains that a person can suffer. Many doctors suggest riding a bike as it reduces arthritis pain. Help joints and muscles get stronger with workouts. This also keeps the person fit as it motivates him to perform better.

Above are some of the benefits of this physical activity that might help you.

In a nutshell, it can be seen that rowing protects an individual from serious diseases like stroke, heart attack, depression, diabetes, obesity, and arthritis. Riding a bicycle is a healthy habit applicable to all ages. It’s easy to fit exercise into your daily routine by going to the stores, the park, school, work, or other places.

How To Generate Traffic For Affiliate Marketing Online – Free Advertising

Online advertising! Complex or simple?

The content I share with you is normally not free, but after my research and testing, I have developed it into my own articles, which are free for all of you. Enjoy.

The Internet can be a very daunting place for someone looking for advertising. It is growing at a phenomenal rate with tens of thousands of pages being added daily. Now you can see why this can be daunting. How do you get your share of traffic? your site, page or product will be lost for sure.

Not so fast. Online advertising can be really simple if it is kept simple. Don’t run ahead of yourself. One step at a time and master each stage.

What I’m about to share with you, you may already know, but have you perfected it yet? If you don’t know this method then that’s great, you’re off to a great start.

How to generate traffic for free affiliate marketing. In fact, this method can be used to advertise pages, websites, links, a business, products. You say it! Generating traffic is all it takes with most affiliate programs online today. I am an affiliate marketer and I found that this method is growing my business! It’s effective, easy and free. All it will cost you is your time.

I’m talking about creating a group of information that links to your product. The group consists of Squidoo Lens, a blog, social websites, and articles. All of these are free to sign up for and easy to use. A big advantage of using this technical group is that the articles, the blog and the lens keep up to date with each other, which increases the search engine ranking of the pages.

To get started, sign up at squidoo.com and create your lens. Right before you create it, you should have already seen that your title is keyword rich. Take it even further and do some research on the long tail keyword, you might have a niche within your product. Example:

My product is a tube of aloe vera skin cream. You could call your lens:

aloe-vera-cream-for-skin

Or you could consider reaching the niche market with:

how-to-get-rid-of-eczema-with-this-aloe-vera-skin-cream

That was a pure example, but it makes you think, doesn’t it? The latter was what they call the long tail keyword.

So now you have your title and your lens is ready to go. Create your lens with keyword-rich content. Make links available for your product from content text modules. Divide your content into similar chapters and spread it across 5 or more text modules. You really only need the text modules and an rss feed so you can download the modules from Amazon, eBay, YouTube (unless you have a clip on your product!).

Be sure to use the health check feature to build your lens to its full potential. This will get search engine rankings and expose your lens to other lens wearers.

So far you are doing very well. Don’t stress about this, as you’ll need to tweak it over time, so fill in the details and move on to creating a blog. You will also create a link from the lens to your blog! Keep the blog simple with a text (post) module and a selection of yourself. Keep it honest and genuine.

Once again, the content is rich in keywords that speak to your product. You can also rss the blog to your lens, that’s why I said to keep the rss feed module before.

So far you have a lens and a blog. They both link to your product but only the lens links to your blog! Are you with me so far? These will need to be adjusted and modified over time. Try to update them every two or three days. After updating them, use pingoat.com to submit them.

Fantastic! Now we move on to writing articles.

There are plenty of article websites out there. If I were you, I’d find about ten to start with, including EzineArticles and goArticles as the top ones.

Learn how to write content according to the rules of article sites. EzineArticles is fantastic for this as they will guide you on how to get your article accepted if it is rejected.

For starters, my first few items were returned a few times.

Articles should again target the title as keywords. This will ensure that it is picked up by the target audience you are looking for. Again, try long-tail keywords as well. If you can, try to submit an article or two a day. A bit much to start with, I know, but as you get used to doing this, you can easily erase it. Each article should link to your goal. You could look at your lens as the capture page and the articles capture the traffic to send it. These links are inbound links also called backlinks. Once traffic starts using these links and getting your page views, it will also give you a better search engine ranking.

So you see, this pool is fantastic and it can go viral. You have consistent articles that drive traffic, the lens converts this traffic into customers. If you follow this and continue to add articles and continue to update and modify the blog and lens, and also ping every time you edit, you will generate a fantastic flow of traffic.

Share the links to the articles, blog and lens with every social site you can think of. Become a member of the new and become none.

Avoid spam at all costs! That’s not the way to go. Anyone who makes money from spam will soon discover that it is short-lived.

The information here works. Go and try it for yourself.

If you need more help or more detailed instructions, please contact me through my blog.

Congratulations in advance and happy marketing!

Get happy and dance the night away at Gilly’s Redefined

Dancing is a great way to beat stress, especially after a tiring day, and Bangalore is home to some of the most fun party destinations. Apart from being a hub for IT professionals, the bustling city is home to the best dance floors for you to party.

Lively nightlife in Bangalore

After sunset until well past midnight, Bangalore is sure to leave you spellbound with its lively nightlife. From live karaoke to underground bars, countless microbreweries and fancy nightclubs, you have multiple places to enjoy and make ad-hoc plans with your friends.

One thing I learned after coming to Bangalore is that with so many pubs and clubs all over the city, you will never run out of options and you can immerse yourself in your favorite place, get happy and dance the night away with your friends. There are an unduly high number of dedicated dance clubs and dance floors serving all kinds of alcoholic beverages and delicious foods.

From Big Brewsky to Pebble, XU, Skyye Lounge, Ice, High Ultra Lounge, No Limits Lounge, The Warehouse, Vapor, Siam Trading Company and many more; I have tried quite a few options on my list. But Gilly’s Redefined has been something different.

gilly redefined

Gilly’s Redefined is a wonderful place to hang out with friends and if you have plans for the weekend, nothing can beat this place. They have three floors dedicated “Fandom at Gilly’s Redefined”, “The Terrace at Gilly’s Redefined”, and “My Bar”. They serve amazing food, have fast service, call and bill order button is really easy and definitely worth the money. “Fandom at Gilly’s Redefined” is known for hosting some of the best events be it Holi, Dandiya, Kannada Rajyotsva and even sensational live performances by different bands. They have a large standing capacity and the venue is fully equipped with a large stage and robust lighting and sound system.

As far as I know, the English Craft Brewing Company has partnered with Gilly’s and they serve four different varieties of fresh beers, available on tap. Chelsea Wit (Belgian wheat beer) and SOHO Triple (Belgian wheat cross and IPA) are two of my favorites. They also serve London Lager and Granny Smith’s Apple Cider.

Brewed beers, delicious food, live music and live sports are not just that. They have an amazing atmosphere, a full bar, smoking area, private dining room, and expanded seating capacity as well. They play live music from national and international bands and also have happy hour deals.

Google Redirect Virus Fix – How to Get Rid of Google Virus

Infecting users through Internet exposure and the nooks and crannies found in unsafe browsers are the main causes of the redirect virus. So where is the use of Google redirect virus fix injected? In order to properly employ its usage, it is first essential to understand what this threat is and what it does. The redirect malware lives up to its name, the infection causes a hijacking of any search or visit to the website that a user plans to do. Instead of finding the site of their choice, the virus redirects them to fake websites that contain ads and even corrupted pages.

The following fake errors are displayed by the vius

  • Internet explorer cannot open web page
  • filename.exe is not a valid win32 application
  • The installation files are damaged Obtain a new copy of the program

Being a browser hijacking utility, it manages to infect browsers like IE and Firefox and then redirects Internet users to the following malicious sites.

  • clearask.com
  • brittaniasearch.com
  • go.google.com
  • web-analytics.google.com

The redirect threat is capable of disabling activated firewalls and security software which can then lead to remotely accessible system. This allows hackers to gain access to personal information such as login names, passwords, financial records, etc.

What are the symptoms to look out for when you want to implement a Google redirect virus fix?

An unknown desktop background change

change home page

Browsers like IE and Firefox slow down noticeably

· Corruption of registry files thus resulting in the dreaded “Blue Screen of Death”

· Contamination of messengers, freeware and email attachments are also sure signs.

How does Google redirect virus fix work?

1. Select Show hidden devices in Hardware Device Manager in your Windows Control Panel.

2. Find “TDSSserv.sys”, right-click Disable. Do not select Uninstall, otherwise the infection will reappear after the computer is restarted.

3. Restart the computer.

4. Immediately update your antivirus software and the Google redirect virus will cease to exist on your work-station.

It pays to be vigilant and alert when using the Internet. Avoid malicious sites and constantly scan your system and update your security tool to avoid contaminations. It is also better not to rely on just one antivirus software, having another trusted application can help filter out threats that the other one failed to detect.

Housing Market Crash Predicted by Ron Paul and Alan Greenspan

Inflation and the subsequent collapse of the residential housing market were facilitated by the Federal Reserve for nearly a decade. From the late 1990s, when the tech bubble burst, until early 2007, when investors began to realize the amount of bad debt that had been created in the housing market, interest rates were kept artificially low, while capital poured into suburban sprawl and subprime mortgages.

The leader of the Federal Reserve and chief manipulator of the economy during the primary boom years was Alan Greenspan, who once believed in things like the gold standard, the impossibility of sustaining a housing bubble, and speaking riddles to Congress. and financial problems. jargon. His main adversary in Congress was Ron Paul, who still believes in things like the gold standard, the impossibility of sustaining any manufactured market bubble, and is himself a master puzzle-solver with a strong background in Austrian economics.

One of the great mysteries of Greenspan’s legacy has been his purported doctoral thesis for New York University, compiled and written in 1977. Barron’s news organization has reported on certain revealing parts of the 180-page thesis. Portions reviewed by Jim McTague at Barron’s show that Greenspan likely understood and could have predicted all the events he was setting in motion by inflating a huge housing bubble.

A very intriguing quote from the article shows how the master manipulator knew what would happen when the dotcom bubble burst and all that capital needed a new home in residential housing. “Greenspan also broke ground in his thesis introduction, noting that homeowners were refinancing for amounts larger than their original mortgage, essentially monetizing increases in the market value of their home and spending excess cash on property and services or putting it in savings.” This was long before double-digit increases in home values, subprime mortgages, no-document loans, HELOCs, and inflatable-value McMansion-burbs, but it’s a perfect representation of what happened during the real estate boom. late 90’s and early 2000’s.

Ron Paul also understood the consequences of the housing bubble. In a speech delivered to the Congressional Record on September 6, 2001, he stated, “Refinancing especially helped consumers continue to spend even in a slowing economy.” The same monetization of rising property values ​​that Greenspan was concerned about became Greenspan’s policy in seeking a new bubble.

However, neither Paul nor Greenspan believed that a continuous cycle of rising home prices and refinancing could continue. As Greenspan himself stated in his doctoral thesis, “There is no perpetual motion machine that generates an ever-increasing trajectory for home prices.” Paul, in the same entry in the Congressional Record as mentioned above, agreed: “This, too, will burst like all bubbles.” And the more inflated the bubble became, and the more capital diverted into it, the greater its fall.

Yet who could have predicted such a huge housing market crash, with property values ​​falling below the replacement costs of buildings? Well, Greenspan, for example. A “break in existing home prices would drive new home prices down to or below construction costs, inducing a sharp contraction in construction,” he wrote in the thesis that earned him a well-deserved Ph.D.; well deserved due to his uncanny ability to predict the consequences of policies he would set and deny responsibility later on.

Paul also knew that malinvestments caused by government intervention in any sector of the economy would lead to disaster. Making a statement before the House Financial Services Committee in September 2007, Paul said, “The housing boom was caused by Federal Reserve policy that resulted in artificially low interest rates. Consumers, Fooled by low interest rates, they were looking to consume, while homebuilders saw low interest rates as a signal to build, and they did.” The bigger the bubble, the more bad investments will occur and the more severe the correction will have to be.

Jokes aside, the example of Alan Greenspan as Chairman of the Federal Reserve should serve as a strong warning against putting into power anyone who thinks they understand how the economy works. Greenspan understood and believed in libertarian ideas of economic manipulation and Austrian economics, and then spent nearly two decades at the Fed working against each of those principles.

It’s not so much that he backtracked or quashed what he believed in to become the most successful bubble inflator in history; much worse than that, he used his understanding of how a free market can work to further the cause of socialism. In fact, it probably would have been a lot less destructive to have someone in charge of the Federal Reserve admit to not understanding how markets work at all, rather than someone who understands free markets and the prosperity they help engender, but works psychopathically. in the opposite direction. address.

Ron Paul, on the other hand, stuck to his principles and had the audacity to challenge the self-styled libertarian and Austrian economics advocate Greenspan. Because of this and his continued adherence to traditional American beliefs of individual liberty and free trade, and his opposition to government manipulation and corporate welfare, he has been sidelined by the mainstream media and his colleagues. in washington.

Using economics as a laboratory for how to change a firm understanding of economics and foster socialism and corporatism, the mad scientist Greenspan has further impoverished us all to enter and run the economy from the hallowed halls of the financial elite. Paul, in standing up for true freedom and less government, has been shunned by the corporate government media and the brainwashed masses, but his ideas and influence are being embraced by a growing group of people who are realizing the evils of government manipulation and psychopathy. of power.

Television addiction: as serious as drug addiction

Excessive attachment to anything is a serious problem. People are addicted to different things: drugs, cigarettes, alcohol, cartoons, and computer games are just some of the things people become addicted to.

No one gave serious thought to television addiction until recently, when research found that the characteristic behavior of people addicted to drugs and television is the same. That is, people addicted to television show the same behavior patterns as people addicted to drugs.

Addiction Definition: The inability to overcome dependence on anything, despite serious efforts on one’s part, is an addiction. Severe withdrawal symptoms are another hallmark of addiction.

For example, someone who is addicted to drugs knows that he must break with drugs, he tries in that direction, but he cannot free himself from the influence of drugs.

Different studies carried out by universities in different parts of the world suggest strong parallels between television addiction and drug addiction.

The researchers studied the brain waves of people who were serious about abstinence from television.

The person experiences maximum pleasure while preparing to watch TV: he feels happy while taking the remote control and turning on the TV. Once the TV show is over, he or she returns to the previous state of mental tension and stress. He wants to get in front of the TV to feel at peace again.

This experience has strong parallels with drug addiction, where addicts feel disturbed when the drug stops working in their body and more drugs are injected into their blood.

This is not true for all viewers. People who watch television for more than four hours a day exhibit these behavior patterns and one tenth of all television viewers are unfortunately addicted to television.

Serious problems associated with television addiction

or Anxiety

or torpor

o Prefers solitude

o Withdraws from social situations

o Difficulty getting along with others.

o Risk of obesity

television addiction in children

Children under the age of 12 are especially vulnerable to the dangers of television addiction. They can forget everything about their studies and spend a lot of time in front of the television.

When parents try to minimize time spent prematurely, children protest, and in an unhealthy way. Self-harm and destruction are common.

Studies have also found that children enslaved by television mature early and feel powerless in the face of hardship.

Some things you can do to prevent television addiction

@ – Spend time doing physical activities, sports, walking, rock climbing, mountaineering, swimming, tree climbing, etc. according to the physical capacity of each one.

@ – Read books, including novels, short stories, poetry, science fiction stories, scientific journals, etc.

@ – Participate in indoor games such as chess, caroms, scrabble, board games, etc.

@ – Be active in a social service club (by far the best antidote to all stress-related problems).

All of the above activities are helpful in overcoming television addiction. Even though you feel exhausted, lethargic and tense after watching TV for a long time, these activities leave you feeling refreshed.

Technology trends that will dominate 2017: Big Data, IoT, AWS and IA

Technology has dramatically changed the way we live today, there’s no denying it. Compared to our ancestors, we are far removed from them in the use of different technologies for our daily work.

So many technologies have been developed in recent years that have revolutionized our lives, and it is impossible to list each one of them. Although technology changes rapidly with time, we can observe the trends in which it changes. Last year 2016 brought many innovative and fresh ideas and creations towards automation, integration etc., and this year 2017 is expected to continue a similar trend.

In this article we are going to discuss some of the outstanding trends for this year, which will make us look beyond the horizon.

Gartner’s 2016 Hype Cycle for Emerging Technologies has identified a number of technologies that will be trending this year. The cycle illustrates how technological innovations are redefining customer-retailer relationships.

This year, Gartner has identified Blockchains, connected homes, cognitive expert advisors, machine learning, software-defined security etc. as well as broader technology trends, which have the potential to reshape business models and offer companies the definitive route to emerging markets and ecosystems.

#one. block chain

Popularly known as ‘Distributed Ledger Technology’ for both financial and non-financial transactions, it is one of the perplexing concepts that can only be fully understood by technologists. Various advancements in blockchain have helped many people and more companies in 2016 to experience its potential in the banking and finance industry. This year, it is anticipated that blockchain technology will go beyond the banking sector, helping new and established companies address market needs with different application offerings.

#2. Internet of things and smart home technology

With the advent of IoT, we are already looking at the world of interconnected things, aren’t we? Our dreams of living in smart homes are fulfilled to some extent in 2016. So what is stopping us from fulfilling our dreams of living in connected smart homes?

Well, the fact is that the market is full of abundant individual devices and applications, but only a small number of solutions integrate them into a single and inclusive user experience. It is expected that 2017 will notice this trend to take a big step towards fulfilling our dreams.

#3. Artificial intelligence and machine learning

In recent times, artificial intelligence and machine learning have conquered the entire world with their amazing inventions and innovative technologies. Looking at the ongoing advancements in this field, it will no longer be an imagination to experience the world where robots and machines will dominate the society.

Last year, we witnessed the rise of ML algorithms on almost all major e-commerce portals and their associated mobile apps, and it is expected to spread to all social media platforms, dating websites, and marriage websites. in 2017.

#4. Software Defined Security

In 2016, we have seen significant growth in increasing server security. Many organizations have begun to recognize the importance of cybersecurity to enable their movement to emerge as digital businesses. The growth of cloud-based infrastructure is causing a huge demand for unstructured data management, and furthermore, the lack of technical expertise and the threat to data security are the key factors hindering the substantial growth of the cloud computing market. software-defined security this year.

#5. Automation

Automation will be the mainstay throughout 2017, the next few years will be transformative for the IT industry, allowing the automation of tasks performed by humans. When machine learning is combined with automation, marketers are likely to witness vast business opportunities with enriched market outcomes.

#6. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR transform the way users interact with each other and with software systems. The year 2016 has seen revolutionary advances in AR and VR technology.

With the launch of the Oculus Rift, the market received an overwhelming response from users, giving way to a large number of VR-based apps and games. Also, when Pokémon Go was released, the definition of gameplay was completely redefined. It was one of the most profitable and downloaded mobile apps of 2016.

The response that AR and VR technology received last year was over the top, and it forecasts that the world is ready to take this trend to the next level in 2017.

#7. services on demand

Since the last few years, the global market has experienced a great response for on-demand services. Thanks to startups like Uber, Twiggy, etc. which started the fleet of offering on-demand taxi services and food delivery services with just a few clicks. This trend has triggered the development of various mobile applications, which offer multiple on-demand services at your fingertips. Although these services were limited to defined regions, they are expected to reach peak locations in 2017.

#8. smart apps

Smart applications include technologies using personal digital assistants (PDAs) that have the caliber to transform the workplace into a more interactive one, with effective communication. By using artificial intelligence technology, service providers will focus on autonomous business processes that will make full use of big data tools, to improve customer experience levels.

#9. Humanized Big Data (Visual, Empathetic, Qualitative)

Since the past few years, Big Data has been the big topic and created a buzz in the global market. The intent is that the massive amounts of collected data, to which we have access, can help us in every little thing, that is, from planning advanced medical treatments to deploying exceptional business promotion strategies.

Big Data’s greatest strength is its quantitative and numerical base, which is also a great weakness. When experiencing the success that Donald Trump had in the US elections, a big question arises about the analysis of Big Data and its practice in decision making. Big data in 2017 is anticipated to experience great strides, helping marketers to humanize themselves and seek empathetic and qualitative bits of data to project in a more visualized way.

What do you think of these emerging trends?

Most of us know that making assumptions is generally an amazing feat, but literally predicting something related to future technology over the course of a year is an exercise in futility. There may be additions to the above-mentioned trends, but the above-mentioned ones are more likely to attract market attention in 2017. This forecast will certainly help marketers plan their future business strategies and deploy the right resources having proven experience in these technology.

how to get instagram followers fast

Instagram is another one of the many social networking sites operating on the web today. It is a platform where you can share your photos privately or publicly. Now, if you want to reach a larger audience, you need to start collecting your Instagram followers.

Here are some legit and proven techniques to get Instagram followers fast.

public accounts –

If you have a private account, only your friends can see what you share. Therefore, the first step to get Instagram followers fast is to go public. For those of you really concerned about privacy, you can always control what you choose to share.

Labels-

Instagram uses hashtags to filter photos. When you search for photos, the social network will display all photos with a common hashtag. Popularity is not the only criterion when selecting the hashtags that will accompany your photos. You should also use the relevant ones. 3 is an ideal number of hashtags to use with your photography.

Periodic charges –

An inactive account does not usually have many followers. Instagram users often unfollow inactive accounts. Therefore, the strategy is to update your account with new, original and captivating content.

As a general rule, don’t post too little and don’t flood your page. A daily photo is a good standard.

Use filters –

Why should you use filters? Well, they really enhance the look of your photos by adding a more personalized touch. This added sense of beauty is enough to attract more followers who love to follow quality work. Check how a particular filter looks like before applying it.

photo collage –

Instead of uploading a single image, you can combine multiple images into one. These images are most compelling when they tell a story. There are several free and paid collage makers and photo editing apps that you can use for this purpose.

Correct time –

The most impressive photos will have no viewers if you post them when the entire Instagram community is asleep. Peak hours on Instagram are in the morning before work and at night after work. This is when most Instagram users check their accounts. Therefore, time your charges well.

Follow, like and comment

Yet another tip to increase your visibility on Instagram is to follow others. They might follow you in return. Go a step further by liking and commenting on others’ photos and videos. You are likely to capture the attention of the owner of the photo and his followers. You could ask them to check out your Instagram account, which increases the likelihood of followers.

Synchronize with Facebook –

With Facebook taking over Instagram, you can now share your photos on both platforms by integrating your Facebook and Instagram account. In this way, your Instagram activity is transmitted to Facebook. Facebook friends who also have an Instagram account will start following you, if they like what you upload.

Call to action –

Your subheadings should have a strong call to action. You should aim for better engagement with your subtitles. In that, they should force them to comment or start an interesting discussion.

So, these are different ways that you can get Instagram followers fast. You can also join microblogging groups and participate in discussions there.

Is Print Marketing Obsolete?

There’s been a recent flurry of debate among marketers about the viability of print in an era where it’s just as easy to reach customers electronically. My clients have also approached me with this question and my response is consistent: Just because a method is easier doesn’t mean it should be the only method you use. Whether you are a small business or an international corporation, your goal is to reach your target base as efficiently and effectively as possible. With numerous marketing venues available to you, I feel it is imperative that you consider all of your options.

So don’t throw print marketing in the round file! I think there are three very powerful reasons to include brochures, postcards, newsletters, print ads, and direct mail in your marketing plan.

In our most basic form, humans are sentient. That is, we like to experience the world through as many senses as possible. Just as clicking through interactive websites is visually satisfying, so is holding and (excuse me) stroking attractive, well-crafted material. Sure, there are a lot of things we throw away, but the newsletter, brochure or postcard that stands out, that looks good and feels good unconsciously in our hands, is the one that piques our interest and sticks in our minds.

The print lasts longer. Speaking of the things we’re most interested in, those are the items most likely to be saved for future reference… maybe even pinned to a workspace. Websites disappear from view as soon as you click somewhere else, even if you bookmark them. But a postcard or flyer with a catchy tagline and creative logo could make it into the coveted ranks of a corkboard. And that position has the same effect as a magical elf constantly whispering your name into your client’s ear. When it comes to your product, service, or industry, you will be the first name that comes to mind.

More ways to reach and touch your customer. Appropriately, of course. You may have a brilliant website, an informative ezine; You can blog, tweet, and network as vigorously as a teenager texts during class. But the fact is, reaching your customers in as many unique ways as possible can’t do anything other than make it more familiar to them. In an ironic way, print has become more unique than anything online. When was the last time you received a letter in the mail from a friend or loved one? Wouldn’t it have an impact if you did? Same with print marketing. The print makes it personal; literally puts your business in your hands. Your company may get lost in a choppy sea of ​​tweets and conversation streams, but print materials simply say, “Hey, remember me? Here’s how I can help. Keep me in mind.”

And remember: Then they stick that postcard, flyer, or business card next to their computer and see it every day.

So my personal conclusion? The relationship between print and electronic marketing materials is expanding daily. What seems to be changing is the way we use print. Instead of mass mailings, companies are creating more targeted and personalized materials at financially sound rates. There are affordable printers and materials out there. Do your research and you’ll probably find plenty of eco-friendly printing options.

Am I biased? All right…

As a writer and creative person, I appreciate the unique experience of holding something in my hands, whether it’s a beautifully crafted brochure, pineapple, or peanut M&Ms. I’m the voracious reader who will never get a Kindle because I like the feel of paper and the act of turning pages (and vacations from the computer screen). I throw away as much spam as my neighbor without a second thought, but a newsletter, postcard, or brochure with attractive graphics and copy will always stop me, especially if I recognize the company. So maybe I’m biased…

On the other hand, my clients, both small businesses and large corporations, request copies for a variety of print and electronic marketing materials, from websites and email campaigns to brochures and direct mail pieces. So it seems to me that electronic marketing is not replacing print marketing; rather, it is just the beginning of a beautiful friendship.

Social Branding: social networks effectively brand your business

Are you Mommy Mary Kay? A new face breaks the silence as she enters the networking room, the small bundle of her wrapped in a Sophist-a-Wrap over her shoulder. She is sleeping with her toes sticking out of the soft cocoon where she spends many hours while her mommy works.

With a face fresh as morning dew, he greets the women with a smile and the joyous sound of laughter. Her products glow as she presents herself and her products in the soft glow of a halo of dark hair peeking out from the white wrap that keeps her son close and safe while she works . By mid-morning, she finds a safe place to unwrap it and snuggle in for a few cozy moments of nursing before turning it around to face the world, happy and content. The Mary Kay mom meets the needs of her client and keeps her son with her.

Social media offered her the opportunity to share her products and build her business while becoming a recognized BRAND in the community. Her niche has been well represented, through her own efforts, recognized as a Mary Kay Mommy.

You can use the same niche marketing tool to brand your business on social media events. Although most of us would have to borrow a baby to use the Sophist-a-Wrap for recognition, the principles work.

Principle #1 – Arrive cheerful and presentable with your best face forward. Make an entry. No, I didn’t say make a scene, I said make an entrance. Arrive so others know you are an important person to know.

Principle #2 – Be friendly and greet everyone in the room. Your winning smile will go into the darkest corners of the room, if you just wear it. Allow laughter to flow, drawing attention to your smile. Not a loud, boisterous laugh, but that soft, tinkling laugh that captures attention.

Principle #3 – Rock your world. Be different. Dare to introduce yourself in an unexpected way, but according to your business. If you sell hats, wear the loudest, most gregarious hat you sell. If you sell handbags, bring one that stands out. If you have a specific audience, market your product to that audience, from the very first step in the room.

Principle #4 – Introduce yourself to everyone, get their card, and tell them you’ll call them. Even if you KNOW they won’t buy from you, sell to them. Get their card and contact them. Get a referral and build your list based on contacts.

Principle #5 – Follow up. Create a well-structured contact plan and stick to it religiously. Your business and your brand depend on it. Make it your business to contact everyone you meet and remind them who you are, ask when you can visit and ask for references. Get names, numbers, and emails, then follow up with them, too.

Don’t stop until you’ve reached saturation point and then hire your work and keep driving traffic.