What is the importance of keyword research in website rankings?

Keyword research is the backbone of ranking a website. Choosing the right keyword and optimizing it will give you more traffic and will rank your website faster in the search engine. The keyword is the first thing you need to know when moving towards optimizing your site or blog. This article is for beginners to better understand what is the importance of keyword research in website ranking and getting traffic.

If you take a deeper look at the analytics, you’ll see that most of your traffic is coming from a handful of your articles. Have you ever thought about why it is like this and what did you do right? The reason behind this is that some of your posts are ranked for the keywords that are highly searched in a particular region. Before jumping into its importance, you need to understand the difference between long tail and short tail keyword.

· Short tail keywords have 1 to 3 words. Example: digital marketing services, local SEO services.

Long-tail keywords are more specific keywords and consist of three or more words. Example: How to be at the top of Google, How to search for keywords.

Long-tail keywords can bring you more traffic and revenue and your chances of ranking boosts. High-quality posting can also rank for you, but have you noticed that content stops getting traffic after a while?

When you optimize your website, you have to define keywords called Meta_keywords, but as of 2016 there is no use as search engines are smart enough to automatically detect keywords and automatically rank your pages. Ranking for the wrong keyword would affect your bounce rate and decrease the average time a user spends on the website.

You should look for the keyword density in your content. When bots crawl your site, they can calculate keyword density and rank your site for it. Stay as far away from keyword stuffing as possible, as it can penalize you. Different SEO experts have different views on keyword density, but it should not be more than 2% of the article length. You can target multiple keywords, but exceeding more than three is not recommended.

The importance of keyword research does not end here. There are plenty of tips and techniques to familiarize yourself with, and you can use free tools like Semrush and Google Keyword Planner to plan your keywords and rank for your content faster.

Seven Simple Steps To A Super Effective Free SEO Strategy That Works Now!

Today, you will learn a simple yet highly effective SEO tip that almost guarantees you a first place. A true and unbeatable whitehat SEO technique.

The secret lies in the clever construction of an extremely effective *link wheel weaving* that gets you to the top of the search engines. Just follow these seven-step SEO techniques.

1. First of all, set yourself up with around 26, 100% unique (copyscape approved and not rotated!), 250-300 word articles in your niche. Sprinkle your keyword 3-4 random times throughout the articles. Remember to include your keyword in the article title, preferably as the first word.

2. Now open 24 new accounts on web 2.0 properties, such as: Blogger, WordPress, Jimdo, Hubpages, Weebly, Tumblr, Jimdo, Gather, LiveJournal, Zimbio, Xanga, Vox, Quizilla, Terapad and others that add up to about 24. .

3. On each separate Web 2.0 site, post a different unique article with two links, either in the article itself or in your bio. One of the links points to another web 2.0 property where you have already published another article. And the other link to your website URL as an anchor text.

4. Follow this pattern for 24 items such that there are 4 link (interconnected) wheels. Each link wheel will have 6 web 2.0 properties.

5. Once you have created your 6 link wheel web, open two Squidoo lenses and post the remaining 2 unique articles there.

Now this is important. Link each of these Squidoo lenses to 4 of your web 2.0 properties. That is, there will be 8 links pointing to your 24 web properties.

Side note: You can also expand the 24+ by opening more Squidoo lenses, but only post unique items to your additional Squidoo lenses.

6. The next step is to bookmark your two Squidoo lenses as social bookmarks on 25+ websites (such as: Digg, StumbleUpon, Delicious, Bebo, etc.). Forget about your old accounts with them! Open new accounts and check each one.

7. Next, copy the 25 RSS feed links from each of these social bookmarking sites and submit each one to over 100 RSS aggregators. This ensures that your link wheels are indexed quickly.

Finally, create a 20-30 second video about your website and upload it to some high-traffic video sites like YouTube. Make sure the description includes a link to your website URL(s) for extra backlinks!

Well, I hope you found this simple SEO tip. With a few hours of work, you own your way to the top of the SEO rankings for your desired keywords on Google, Yahoo, and Bing.

That’s free targeted traffic for you… Enjoy!

How to Create an Email Marketing Campaign Your Audience Will Love

4 reasons to discover the value of email marketing

Whether you’re selling a product or service, working from a home office, or from a business, starting an email campaign can be incredibly beneficial.

Consistently sending out newsletters to your followers gives you the ability to develop a “Know, Like and Trust” relationship with them that will dramatically increase your brand visibility and market reach.

However, many business owners and entrepreneurs pass up this golden opportunity to build relationships and increase sales. You are one of them?

In this week’s blog, I’ll share some reasons why your small business should create an email marketing campaign and offer some tips to help you increase open rates.

What is the value of email marketing?

Let’s start with 4 reasons why your small business should send out a newsletter.

1. It reminds people that you are there. As much as you’d like to see it happen, your customers aren’t sitting at their computer daydreaming about your brand. Sending them relevant content can keep you top of mind with your target audience.

2. You can be truly personal. For example, greeting someone by their first name or even using data from their past purchases to suggest complementary products or services can be very beneficial. In fact, open rates for personalized emails average 18.8% compared to 13.1% without personalization.

3. Increases your website traffic. Links within your newsletter drive traffic to your website and social media platforms, which means increased brand awareness, leads, and sales.

4. It is profitable advertising. By using a service like Constant Contact to create newsletters, you can easily design a newsletter to send to thousands of people. From segmenting your audience to managing unlimited marketing campaigns and lists, you can do a lot within a platform like Constant Contact.

Check out our recommended newsletter providers for more information. And remember, while it may be tempting to use a newsletter template, hiring a professional web designer to create a unique one that reflects your brand is better for your clients.


Read: How to Target Your Ideal Customers with Digital Newsletters

Regardless of the size of your business, email newsletters are an efficient way to reach current and potential customers and easily measure the results of your efforts.

But before you send out newsletters for digital marketing purposes, you need to make sure that you are targeting the right people with the right messages. Here are 5 ways to get started.

Read more on our website.


4 Email Basics to Increase Open Rates

Your open rate is the percentage of the total number of subscribers who opened your newsletter.

While open rates vary by industry, statistics show that the average is about 17.80%. So if you want to get that number even higher, here are 4 things to do when creating an email marketing campaign:

1. Determine your goals.

Like any page on your website, your newsletter should serve a purpose. Here are some common goals for digital newsletters:

â— To drive traffic to your website

â— To increase brand awareness

â— To build your authority in your industry

â— To increase leads and/or sales

â— To promote a product, service or event

As I mentioned in my last blog, you need a compelling CTA. What do you want your visitors to do on a particular page? Every page on your site should have a call to action that encourages your potential customers to do something.

2. Create a compelling subject line.

The subject line is the first thing people see and is what encourages people to open your ezine. It should be short and punchy, telling your audience what to expect when they open the email.

Obviously, you can’t cover every topic within your newsletter in the subject line. Focus on the meatiest and most important message you want your target audience to receive.

3. Give people a reason to sign up.

With so many messages flooding your customers’ inboxes, it’s hard to miss the noise. Instead of just saying “sign up for my newsletter”, offer your website visitors a discount, free download of content or something else attractive.

It’s also essential to remember that the purpose of sending out your ezine is to inform, engage, and entertain your audience. It is NOT a place to push for a hard sell. If you do that, expect to see your newsletter subscribers leave.

4. Learn from your data.

It is not enough to send email newsletters with the content that think your target audience wants to see. To ensure the value of email marketing, you need to measure your efforts.

You need to look at your ezine metrics to see:

â— Who is opening your emails

â— Which links people click on

â— Who unsubscribes

Once you have some numbers around your emails, you can better tailor them to meet the needs of your audience.


There’s no arguing the value of email marketing! Sending out consistent newsletters is one of the most effective marketing tools for your business and can increase your brand visibility and sales in a big way.

If you don’t feel starting an email campaign is the best use of your time or energy, find a professional marketing team like us who can handle the technical, writing, and marketing components. It’s the ideal way to further increase open rates, leads, and sales!

For the success of your business,


H2H – People to People Social Selling Strategies

Many sales and marketing professionals today have been delighted and persuaded to believe that success in today’s hyper-competitive business climate is based on the number of digitized B2B or B2C contacts you have. Successful sales and marketing simply isn’t defined by how many Twitter followers, LinkedIn connections, Facebook likes, and Instagram followers one has. Feeding these so-called “must update” social channels and checking them 12 times a day can be overwhelming, boring, and counterproductive.

But you can improve the “social selling experience” with people by following some of the suggestions I present in this article. I have been using various social media channels for the last decade to leverage my sales and marketing footprint, but doing so to create a genuine and rich experience for the individual.

How sales professionals think about, use, and execute social selling strategies to gain a competitive advantage will ultimately determine their success. The future of sales today depends on one’s ability to interact with qualified people (human to human) in an authentic and personal way. We want to build these relationships more human, more real and more valuable.

Every business and working professional is hungry for time and should not waste time on unproductive sales and marketing practices. Before you start with a social marketing/selling initiative, you need to define what is the goal of using these social media channels. Part of any good business plan is a well-developed, practical, and creative marketing plan. This includes digital marketing, search engine optimization (SEO), pay per click (PPC), content management, reputation management, and video optimization. These are the main areas to consider in your digital marketing plan. The old business adage, “if you can’t measure it, you can’t manage it,” is even more relevant today.

These key performance indicators (KPIs) need to be linked to key business, sales, and marketing metrics to ensure success and proper ROI for senior management to make well-informed business decisions.

The real challenges for salespeople in social marketing/selling are:

– Marketing automation and having the right technology stack in place

– Seamless integration of existing and future technologies into the “technology stack”

– Align compelling content that will resonate with each constituency group and facilitate a conversion to a goal, for example, filling out a contact form, email, or phone call.

– Align content with business and revenue goals.

– Understand how content strategy can scale to meet the needs of businesses over time.

I submit to you and invite you to consider that the power and reach of a well-developed and executed social selling plan can pay huge dividends. Initially, it will take more time and effort as you launch your plan/campaign, but after launch, it shouldn’t take more than 30 minutes per day to manage and nurture. And before you know it, you’ll connect more effectively and easily with an H2H (human-to-human) social selling approach.

The 8 cornerstones of marketing

Regardless of your definition of marketing, there is a process associated with marketing your business, products, and services. This process or plan should be framed as one or more objectives (I prefer SMART objectives), underlined by one or more strategies (an action statement or defining policy). These strategies are then accomplished through the use of a series of tactics or action steps.

Quick Marketing Definition

Before we get to the 8 cornerstones of marketing, let me introduce you to another definition of marketing:

Marketing is a two-way interaction with the public, prospects and peers to present them with the best face of a business. You do this to inform and persuade them of the benefits of buying from that business.

The 8 touchstones

I see many small businesses whose marketing plan is to simply open their doors, physical or digital, and wait for people to walk in. As has been said elsewhere, “Hope is not a strategy.”

The next step is to open the doors, and then find a way to yell, “I’m here!” That’s a little better, but what do you do when people actually show up?

Your marketing plan should include tactics to inform people about the benefits of doing business with your company. But once contact is established, you need to move them down a path to keep them informed and happy, and get them to a place where they will buy from you.

Your marketing plan should have these benchmarks, in this order:

  1. Find leads (“A lead is anything with a heartbeat”) by reaching out to the public

  2. Convert these raw leads into prospects (people who have an interest in your product or service) by starting an informational relationship with them

  3. Help persuade prospects to make a purchase

  4. Help new customers find joy in their purchase (minimize buyer’s remorse)

  5. Persuade existing customers to buy more or more often

  6. Help people go from being customers (buyers of service products) to fans of the business

  7. Help fans find more prospects (become unpaid sales/marketing reps for the business)

  8. start the cycle again

Line vs Spiral

Essentially, your marketing plan is about helping, or guiding, people through the steps from being a leader, to a prospect, to a first-time buyer, to a happy repeat customer, to a fan, to a sales representative. and unpaid marketing.

Many entrepreneurs think of moving through this marketing process as a line. It’s probably not a straight line, but they see it as going through the steps: first A, then B, then C, etc. However, this process is actually a cycle; it starts in one place and then moves until it reaches that starting point once more.

Sure, when you get full circle, you can select more people to insert into your marketing process. But one of the goals of moving people through this process is to lift them higher than they were. For example, a cycle can be explained as taking a person from being a potential customer to a prospect, to making their first purchase. Now they’re back at point A, and this is where many marketers drop the ball. They put the new customer on the same level as people who have never bought from the company! The idea here is to raise these new customers up a notch and help them feel comfortable enough to make more purchases from the store. While the strategy is the same (“Help them feel happy enough to make a purchase”), the tactics are different at this level (for example: instead of a discount on the price of a single item, you give them a higher discount based on volume purchases). In this cycle, you want them to go from first-time customers to happy repeat customers to fans of the business.

These cycles should be an upward spiral. You may be taking customers back to “same old ground,” but since you’re both familiar with the process, you can use more detailed and intricate techniques to interact with them. As an example, you may have added a potential customer to your list with just their name and email address. When they make their first purchase, you can add more detailed information to their record; last name, address, date of birth and telephone number. You can then ask them for even more detailed information about themselves. If you have developed the relationship well enough, they should be happy to provide it to you.

effective tactics

Of course, the 8 Touchstones by themselves are almost useless. You have to put together a plan of effective tactics that will allow you to help people move through the 8 Touchstones. We will be discussing them in much more detail soon!

I accept comments, questions and suggestions. Just post them below!

Improve the health of your employees and save money!

As business owners, we are responsible for the environment of our workplace. Daily operations and productivity depend on a healthy workforce, but all too often this is not the case. According to the Occupational Safety and Health Administration (OSHA), poor indoor air quality (IAQ) has been linked to headaches, fatigue, difficulty concentrating, and irritation of the eyes, nose, throat, and lungs.

There are many factors that affect IAQ. They include poor ventilation (lack of outside air), problems controlling temperature, humidity, as well as remodeling and other activities that can affect the fresh air entering the building. In some cases, contaminants such as construction or renovation dust, mold, cleaning products, pesticides, or other airborne chemicals can cause poor IAQ.

As if that weren’t enough, certain diseases like asthma have been linked to specific air pollutants or indoor environments. Additionally, substances such as asbestos and radon do not cause immediate symptoms, but can lead to cancer after many years of exposure.

Poor indoor air quality has a dramatic impact on health and the economy

Poor indoor air quality is a major health problem. exist 4.5 million Annual ER visits for environmentally sensitive/sensitive illnesses. These ER treatments account for more $20 billion in health care costs each year in the US, and that’s not even including an employee’s lost wages or employer’s lost productivity.

When the cost of medical care, lost wages, and lost productivity are added together, the annual cost of environmental illnesses is greater than the EPA and OSHA budgets. set. This is more than we spend as a nation for these agencies to regulate and monitor work environments!

To do? First, look at the symptoms

People who work in buildings with poor IAQ may notice unpleasant or musty odors or feel that the building is hot and stuffy. There are also the symptoms mentioned above such as headaches, fatigue, irritation of the eyes, nose, and throat, but also others such as fever and shortness of breath.

Optimizing IAQ is the only real answer, but how?

But not all exposures cause symptoms, so there’s no substitute for good building management. This brings us to point two.

The employer needs to update the company’s HVAC system. You should consider installing an automatic ventilation controller. As the name suggests, modern “controllers” are revolutionizing the HVAC industry by controlling or linking every aspect of the HVAC system (heating, ventilation, and air conditioning) for maximum efficiency. This efficiency is imperative since OAQ (Outdoor Air Quality) cannot be fixed but one may optimize indoor air quality.

Without proper ventilation, defined as the exchange of indoor air and outdoor air, contaminants such as radon, formaldehyde, volatile organic compounds (VOCs), and other contaminants can accumulate. inside, leading to potentially serious health problems, such as those listed earlier in this article. This can be especially true in small commercial businesses that have many harmful chemicals in the air. A small nail salon would be just one example.

How do they work? SMART ventilation controllers connect to the duct system and use indoor and outdoor sensors to automatically turn off air conditioning when humidity is low and temperatures are comfortable, drawing fresh air indoors while exhausting stale air with its contaminants from the outside. Exterior. Unlike older indoor air ventilation systems, such as exhaust fans in bars and ASHRE fans in homes and small businesses, SMART Ventilation Controllers only exhaust indoor air with outdoor air when the outdoor air quality (OAQ) is low. it is better than IAQ. Essentially, with a SMART Ventilation Controller, IAQ is addressed 24/7.


It is true that SMART ventilation controllers are not cheap. There are other less expensive upgrades that will help improve IAQ, such as regularly changing air conditioning filters and other options described in other articles in this series.

However, when you consider the financial drain poor indoor air quality is having on the economy and people’s health, a state-of-the-art SMART ventilation controller is an investment that can be expected to pay dividends over time. Also, isn’t the health of your employees worth it?

How to make a good video for YouTube

First of all, I want to congratulate you on leveraging YouTube videos in your content marketing strategy. It is a wise choice. The demand for video content continues to grow, and you don’t want to be left out of the game.

43% of people want to see more video content from marketers.” (HubSpot, 2016)

But how are your videos doing?

If you post videos regularly but don’t see any increase in views and engagement, you may not be putting enough thought into your video creation process.

Why is video quality crucial?

You are probably tired of hearing that quality is important. But I can’t stress enough how important this is.

You have to increase the ranking of your YouTube videos so that people find your videos and have a chance to enjoy them.

While it is true that the quality of a video does not directly influence YouTube video ranking, it still carries a lot of weight.

If the video is bad, no amount of YouTube SEO can make it shine.

Let’s say your video ranks high in search results and people click on it. But the video quality is bad and users click again after a couple of seconds.

In addition to not having a chance to convert viewers into customers, this behavior severely hurts your rankings.

How is that?

One of the main YouTube ranking factors is audience retention.

The longer users watch your videos, the more higher the ranking. YouTube wants its users to stay on YouTube for as long as possible, so if you keep your audience entertained and on the platform, you’ll be rewarded for it.

As YouTube states in the Creator Academy: “Your goal is to keep audience retention as close to 100% as possible (because that means viewers are watching all of your videos). And videos with audience retention and a Consistently high watch times have the potential to appear more frequently in search and suggested placements on YouTube.”

I hope that by now you are convinced that you should put in the effort to create compelling content that will hold the interest of your audience. until the end of the video

How to create videos that keep the audience watching?

High-quality audio and visuals – The way you deliver your content in terms of audio and video quality plays a huge role in retention. If the sound or picture is bad, people won’t stick around long enough to find out what they can learn from you.

Let viewers know what they will learn at first: About 20% of viewers will fly away after the first 10 seconds of the video if they are not sure that the video shows them what they are looking for. Be sure to point out what they will learn at the beginning.

Introduction – Like I said earlier, it’s easy to lose viewers in the first 10 seconds. You want to make sure your intro is engaging and grabs your viewers’ attention so they stay present throughout your content.

don’t ramble – Especially if you’re just starting out, you’ll be tempted to create those long introductions with unnecessary information that tend to put people to sleep. Keep your introduction on point and skip to the main content.

Write your videos – Don’t get in front of the camera and start talking. Plan your videos in advance and save them. This will ensure that you stay on point and cover the most important aspects of the topic without losing your ideas along the way.

Predict audience questions – One way to pique viewers’ curiosity is to address any questions they might have, which you’ll answer later in the video. Let’s say you make a tutorial on how to be more productive and you mention the Pomodoro technique at some point. Saying something like “You’re probably wondering what the Pomodoro technique is. I’ll get to that in a minute” will keep viewers interested in continuing to watch your video.

final thought

Give enough thought to video creation as just having content won’t be enough. You can do as much YouTube SEO as you can for your videos. If the content is bad, your videos will not rank.

When you have high-quality content and do some video SEO optimization, you will almost certainly rank YouTube videos on the first page.

Five strategies for organic SEO

Of all the internet marketing strategies in use today, organic search engine optimization, or organic SEO, is one of the oldest and most proven methods of achieving the top rankings in search results. Organic SEO works to create rankings for the website based on having highly relevant content that is applicable to the keyword phrases that users are searching for.

To achieve high rankings in organic search results, there are a variety of both onsite and offsite SEO strategies that work together to help build authority and trust with search engines on selected keyword phrases.

Below you can read five basic strategies that search engine optimization companies use to benefit their clients’ organic SEO strategies.

  1. Conduct Thorough Keyword Research: Keyword research is the process of discovering the most beneficial keyword phrases that Internet users are searching for and that you will want to target for your organic SEO campaign. Before you begin your keyword analysis, you need to determine who your target audience is and whether you will be targeting internet users on a local, regional, national, or global scale. If you’re simply targeting local searchers, you’ll want to discover keyword phrases that use geo-specific modifiers for your keyword targets (ie Atlanta Car Rental or Atlanta Rental Cars). There are many useful tools that allow you to perform keyword searches. research to find what phrases are being searched by Internet users. One of the best is the Google AdWords Keyword Tool, which is a free keyword analysis tool that lists keywords based on their search volumes and how competitive they are.
  2. Have a strong SEO copywriting: Once you’ve discovered the most beneficial keywords for your organic SEO campaign, you’ll want a professional SEO copywriter to develop optimized web content for your website that uses these keywords in a strategic way that benefits organic SEO. Each web page on your site should be dedicated to a main keyword phrase or topic and that keyword phrase or topic should be used throughout the web content on each page strategically in the header tags (H1, H2, H3, etc. .) and throughout the body. text. Using strong tags on your keyword phrases also lets search engines know that this keyword is more important than the others on your web page. Having a well-optimized SEO copywriting is a key ingredient in the overall success of your organic SEO strategy.
  3. Optimize your meta tags: Meta tags are informational labels that tell search engines what your web page is about. There are three main meta tags that you can optimize for organic SEO benefits. The first tag is the Title tag. The title tag, which appears at the top of every page on the search engine results page (SERP), must include your specific keyword phrase towards the front of the title tag. This is also true for the meta description tag, which is the second most important meta tag that you can optimize for. The meta description tag is a short 170-200 character block of content that appears directly below the page URL in the SERP. Including your target keyword and a variation of that keyword is a good practice for optimizing your web page for organic SEO. The final meta tag that I will discuss is the meta keyword tag which has become less and less important for organic SEO. This tag was often abused by SEO companies who stuffed the tag with every keyword under the sun. Now, Google doesn’t even use this tag to take into account how well a page ranks for certain keywords. I still use it, though, because it’s like dotting the ‘i’ in meta tags. Don’t over-stuff the tag, but include your main keyword phrase and a handful of closely related keyword variations in the tag.
  4. Use search engine friendly URL structures: Your website URLs should also take specific keywords into account. Optimized Search Engine Friendly URLs work to support your optimized web copy and meta tags by including the same specific keyword phrases in the URL string. If your web page has the same specific keywords in the meta tags, in the body text, and in the URL, these all combine to make your web page highly relevant to the keyword phrase your campaign is targeting. organic search.
  5. Start a content marketing strategy: Once your website is well optimized for organic SEO, the next step you need to take is to start a content marketing campaign that helps build links to your website. Linking to your web pages creates authority for your web page on the particular topic it deals with. The best way to get these links is by writing blogs and articles as well as syndicating other content to other websites such as videos and press releases that help build your online footprint and help build links to your site. This offsite content marketing strategy is a crucial cog in achieving long-term organic SEO success.
Why have a unique selling proposition (USP) for your company?

For a company to have a fundamental structure for future growth, branding and positioning, it is essential to have a USP not only to differentiate itself from its competitors, but also to have complete clarity on its approach to sales, marketing, service standards customer and other operational aspects. strategies. The USP is the starting point.

How do I create my USP? I have no idea where to start!

Think about what inspired you to start your business. That is a good place to start. Next, define the traits that separate you from your competitors, and use this list of traits to help you identify the differentiating factors:

  1. Potential customers
  2. Profits
  3. Liability (warranty, warranty)
  4. endorsements or testimonials
  5. Characteristics (quality, exclusivity, origin)

Make sure traits are specific, tangible, and compelling, rather than general, subjective, and broad.

Specific and unique:

  • 50% improvement – clinical research
  • 26 years in business, 720 clients served
  • 24 hour call center support
  • 365-day warranty/service support

General and Broad:

  • Personalized service
  • high quality product
  • Focus on customer needs
  • One stop shop – full service

Many services say they offer personalized service or customized solutions. The answer to this is usually: “so what?” Most service providers say this and there is nothing unique about it. Definition exactly how your service is different is what constitutes your USP. Here is an example of an accounting practice:

general and broad: “We take care of the needs of our clients and offer personalized attention in each stage of the growth of the business, from creation to accounting and auditing.”

Specific and unique: “Each client we serve receives no less than 30 hours of our care per month and we only charge a simple flat fee for this service. We have over 640 satisfied clients we have served over the past 20 years who have benefited from this service We are happy to provide you with a number of customer contact details should you wish to get in touch with them.”

How do I use my USP in my marketing?

Once you’ve defined and polished your USP, you can apply it to many different areas of your marketing. It will take time to refine and the words have to be true to your business. That means your USP needs to be consistent with how you run your business. From there, your USP will naturally and effortlessly assimilate into your internal and external communications such as your elevator pitch, sales letters, brochure, e-marketing, sales pitch, sales scripts, etc. customer service strategies and even in their negotiations and closing.

How to become a photographer 1

In truth, many professionals in the photography business have a photography degree from one of several photography schools, art schools with a photography major, or press photographer education in journalism schools, etc. Programs like Professional Photography, Digital Photography, Mass Communication, and Graphic Design are among the offerings at colleges and universities to earn a professional photographer degree.

But what I am focusing on is the possibility of photography experts without basic training and with another full-time job who want to live their dream of being a photographer. The individual histories of the now well-established photographers show a diversity of career paths as photographers, but here I will first emphasize the potential to begin a photography career as a part-time stock photographer.

If the dream is to become a photographer and the question accordingly is how to become a photographer, this could be a risk-free opportunity for the committed hobbyist photographer who wants to change their life situation. As the stock photography business is such a dynamic field, it can be hard to give persistent advice, but let me try anyway.

How to become a photographer through work for stock photography agencies

Photographers’ income from stock photography has been under attack for years, but the type of photography that best maintains revenue and position is related to photography posted by up-to-date models with a focus on lifestyle and with a strong conceptual mood.

As that is also an area where it is more difficult for the general hobbyist photographer to deliver professional quality, I highly recommend this field as the focus point for the full income potential professional photographer. Photo submissions to one or more of the professional photo agencies of this type of stock photography may direct the person who wants to become a full-time professional photographer.

This will come through continually improving your shooting style, as stock photography is a tuff market with a fairly quick response to trends and buyer requests. At the same time, these photos can generate enough income to support further training to become a full-time photographer.

Let me stress that I cannot recommend the potential photographer to be involved in micro stock agencies. They pay too little and you will have too many images circulating in cyberspace without having enough control over their use.

My advice on lifestyle photography may not make you happy, as your dream was to become a wildlife photographer or a similar specialization as a photographer. No matter, include those types of stock photos in your submissions to your chosen stock photo agency and let the sales reports tell you what to focus on. But remember the lifestyle photos.

Commissioned photography as an alternative to stock photography to become a photographer

An alternative to the aforementioned approach to becoming a stock photographer is to focus on the needs of individual clients and develop a reputation as one of the only freelance photographers available for special photographic needs such as:

– Filming special events in a company.

– Private weddings for couples who cannot afford to hire a fully professional wedding photographer

– Photography for small business websites, including product photography.

– Pet photography, as many people have their pet as their most valuable companion in life. Pet photographers who specialize in taking pictures of dogs, cats, hamsters, birds, etc. of people. might be able to do it very well.

– Equine photography. Like pet photographers, equine photographers could earn a decent part-time income as a pathway to becoming a full-time photographer. Often equine photography sessions can be scheduled for weekends, making it easy to combine with a full-time job.

The beauty of this answer to the question of how to become a photographer is that some of these types of photography can be combined with submitting selected images of commissioned work to stock agencies; just keep in mind getting all the necessary pitch types.

Well established areas populated with many party photographers, school photographers, tour group photographers, etc. it can be difficult to delve into it, unless you have the courage for it and want to do it. Running a portrait studio can also be a difficult part-time area, but offering portraits etc. in people’s homes could also be an option.

Bottom Line: Becoming a photographer through a commitment to stock photography might be your best bet.