An instant selfie for your Instagram business
Hello friends, today we are going to talk about your much loved Instagram. Popularly known as Insta, this website uploads, saves and shares the photos and information of your loved ones. Beautiful as it looks, Instagram has several preset efforts behind its marketing strategy. It is actually a business address.
We all understand that a smooth social network needs value-added services and just as Rome was not built in a day; Instagram also improvised and made new and important changes in a specific period. It made the network so famous that the year 2017 witnessed a whopping 600 million users (monthly) and daily users exceeding 400 million. In the past few months, another 2 million insta lovers have been added, which made remarkable progress in their publicity.
It managed to dethrone the ever-popular facebook that ruled the search engines since 2004. Its engagement level is 52 times higher than FB and 127 times higher than Twitter. Instagram made amazing changes last year and attracted the great attention of the aspiring and ruling business population who earned millions by advertising their products on this website.
I decided to find its intellectual aspect along with the entertainment, so four months ago, I dove into its depth and discovered a method to break the Insta algorithm and spread it virally to gain potential followers. I went through the process and found that I had gained 5k followers in around 6 days. It was very convincing.
Well, now we’re in business.
Instagram is a great step to advertise and explode your business to a million. There are carousel ads, photo ads and video ads that can open up your business areas and capture a precise audience to promote the product.
CAROUSEL ADS: Like photo ads, the carousel feature displays multiple images that the user can flip through.
VIDEO ADS: — With a sponsored tag at the top, this feature looks like a beautiful video post that can grab users’ attention instantly.
PHOTO ADS: – With the learn more tips button at the top of the post, this feature is a regular photo post that can visually engage the audience and make them look at your product in detail.
A HASHTAG BUSINESS. ##
By means of hashtags, promoting your business or brand would create miracles for your profit margin. Cool, awesome and relevant hashtags will not only popularize your profile but also spread promotions across virtual geographic boundaries. Take for example this logo of their #FitnessAndTraining services, this works as a hashtag, but #Fitness&Training does not. Users can search for hashtags and if they find it relevant, they click on it and browse for a few moments. Therefore, it is mandatory that you use effective hashtags to be visually appealing to users.
Real and unfiltered pictures and selfies grab the most attention from the virtual crowd. Whether you are a newbie or an aspiring entrepreneur, look at well-established products and famous personal bloggers in your industry and develop your brand idea. It would give you a clear idea of using a sound method for hashtag.
Remember, using more than 30 hashtags for your brand can create confusion for customers. They must be unique, artistic creative and less numerous. It will help you capture genuine people who would not only engage with, but also buy or promote your product.
BACKSTAGE PROCESS FOR BRAND EMPOWERMENT:
A selfie video about your product would draw attention. It is a behind-the-scenes process, where you ask your audience about your services, your food, or your most popular product post images. Create a demo video of the machinery, if you are connected with the automobile field or show the exquisite restaurant, kitchen or parlor, whatever you are running. Create a thank you video, post it, and see how amazing your feedback is.
Employees – The Backbone
Personalize your brand with your people. Knowing the most personal values and secrets would build an aura of trust in their minds. Include a video or collage of your hard-working employees to shine through on the platform. Let them know that your organization is not just a place to work, but also a fun-filled place to discover their hidden skills.
Reflect your brand through the handles.
Putting an instant identifier and custom hashtags on your services and products would encourage your customers to tag you every time they share something about your business. It can be a product, a service or a tourist place where you take people to their destinations. It is beneficial for you and other users who want to know about you and can find you easily.
Being a leader of your brand, you should also be responsible for commenting and mentioning the names of customers who reflect your brand by giving positive feedback.
Exclusive offers and coupons
Excite your customers by posting exclusive discount offers and coupon codes as an incentive for them to follow you. You can share an image or create a coupon code below the item they are going to buy. Another way is that you can generate an alternative of asking them to follow you if they want to buy. It would make them feel embellished and important. Next time you would see your friends of friends and relatives buying the same thing and leaving positive marks on your business.